BLUE BELLA LTD
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-01-14 (in 8mo)
Last made up 2025-12-31
Watchouts
None on the register
Cash
£3M
+8% vs 2022
Net assets
£4M
-4.9% vs 2022
Employees
42
+7.7% vs 2022
Profit before tax
—
Period ending 2023-12-31
Net assets
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · latest reflected 2023-12-31
Latest accounts filed cover 2024-12-31; financial figures currently reflect up to 2023-12-31.
| Metric | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 |
|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | — | |
| Operating profit | — | — | — | — | — | |
| Profit before tax | — | — | — | — | — | |
| Net profit | — | — | — | £197,336 | -£222,715 | |
| Cash | — | — | — | £2,596,237 | £2,803,875 | |
| Total assets less current liabilities | — | — | — | £5,319,487 | £4,816,834 | |
| Net assets | — | — | — | £4,502,820 | £4,280,167 | |
| Equity | £2,376,230 | £3,782,864 | £4,305,484 | £4,502,820 | £4,280,167 | |
| Average employees | — | — | — | 39 | 42 | |
| Wages | — | — | — | £1,692,243 | £1,946,911 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- HaysMac LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At the time of approving the financial statements, the directors are confident that the company has adequate resources to successfully continue to operate for at least the next 12 months from the date of approval of the financial statements and for the foreseeable future beyond. Consequently, the company continues to adopt the going concern basis of accounting in preparing the financial statements.”
Group structure
- BLUE BELLA LTD · parent
- Bluebella EU B.V. 100%
Significant events
- “The Ecommerce division achieved double-digit growth, while the Wholesale division experienced a decline in performance, due to restrictions in retailer's budgets.”
- “Changes to US import tariffs expected in 2025 represent a significant risk to the business. The Group has taken proactive measures to mitigate potential impacts, including establishing a local warehouse and implementing supply chain adjustments to reduce exposure.”
- “The evolving nature of the UK's trading relationship with the European Union continues to present operational and financial risks.”
- “Fluctuations in foreign exchange rates compared with forecasts remain a key risk to profitability.”
- “As the Group scales, technological and cybersecurity risks increase. The Group's multilingual online platforms are its principal route to market, and continued investment in technology, IT infrastructure, and data security is therefore a strategic priority.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
6 active · 6 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BENDELL, Anthony, Professor | Director | 2005-09-20 | Sep 1949 | British |
| BENDELL, Emily | Director | 2005-09-20 | Jan 1981 | British |
| INMAN, Christopher | Director | 2017-05-03 | May 1962 | British |
| MUDGE, Janet Elizabeth | Director | 2010-06-21 | Aug 1957 | British |
| PASCOE, Ewa | Director | 2017-05-03 | Jul 1964 | Polish |
| SIMS, Richard Mervyn | Director | 2017-05-03 | Jul 1956 | British |
Show 6 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BENDELL, Emily | Secretary | 2005-09-20 | 2017-07-25 |
| GUNNING, Louise Ellen | Secretary | 2017-07-25 | 2018-10-26 |
| FORM 10 SECRETARIES FD LTD | Corporate Nominee Secretary | 2005-09-19 | 2005-09-19 |
| BELL, Allan Morris | Director | 2010-04-22 | 2012-06-30 |
| LEWIS, Tracy | Director | 2018-07-10 | 2025-07-01 |
| FORM 10 DIRECTORS FD LTD | Corporate Nominee Director | 2005-09-19 | 2005-09-19 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Miss Emily Bendell | Individual | Significant influence, significant-influence-or-control-as-firm | 2016-04-06 | Active |
Filing timeline
Last 20 of 123 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-12-28 RESOLUTIONS Resolution
- 2024-12-28 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-01-14 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2026-01-09 | AA | accounts | Accounts with accounts type group | |
| 2025-07-03 | TM01 | officers | Termination director company with name termination date | |
| 2025-02-04 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-12-28 | RESOLUTIONS | resolution | Resolution | |
| 2024-12-28 | MA | incorporation | Memorandum articles | |
| 2024-09-17 | AA | accounts | Accounts with accounts type full | |
| 2024-02-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-08-17 | AA | accounts | Accounts with accounts type full | |
| 2023-07-04 | SH01 | capital | Capital allotment shares | |
| 2023-01-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-10-05 | CH01 | officers | Change person director company with change date | |
| 2022-10-05 | CH01 | officers | Change person director company with change date | |
| 2022-07-12 | AA | accounts | Accounts with accounts type total exemption full | |
| 2022-01-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-09-14 | AA | accounts | Accounts with accounts type total exemption full | |
| 2021-01-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-10-27 | AAMD | accounts | Accounts amended with accounts type total exemption full | |
| 2020-10-16 | AA | accounts | Accounts with accounts type total exemption full | |
| 2020-07-29 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2022 → FY2023 · period ending 2023-12-31 vs 2022-12-31
-
Turnover
—
Not reported
-
Cash
+8%
£2,596,237 £2,803,875
-
Net assets
-4.9%
£4,502,820 £4,280,167
-
Employees
+7.7%
39 42
-
Wages
+15%
£1,692,243 £1,946,911
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers