UK Companies House feature
DEPT PERSONALISED CONTENT LIMITED
Cash
£4M
-3.5% vs 2023
Net assets
£3M
-13.7% vs 2023
Employees
185
+12.8% vs 2023
Profit before tax
£5M
-1% vs 2023
Profile
- Company number
- 05412266
- Status
- Active
- Incorporation
- 2005-04-04
- Last accounts made up
- 2024-12-31
- Account category
- FULL
- Primary SIC
- 62020
Net assets
8-year trend · vs UK AI & Enterprise SaaS median
Accounts
8-year trend · latest 2024-12-31
| Metric | Trend | 2019-04-30 | 2020-04-30 | 2021-04-30 | 2022-04-30 | 2022-05-01 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | £20,069,685 | — | £19,628,189 | £39,329,922 | £43,982,147 | |
| Operating profit | — | — | — | -£1,170,247 | — | £2,637,509 | £5,024,309 | £5,354,459 | |
| Profit before tax | — | — | — | -£1,230,525 | — | £2,576,753 | £5,223,846 | £5,172,898 | |
| Net profit | — | — | — | -£1,160,567 | — | £1,868,629 | — | — | |
| Cash | — | — | — | £1,737,188 | — | £2,351,077 | £4,456,395 | £4,301,977 | |
| Total assets less current liabilities | — | — | — | — | — | £5,392,956 | £4,179,794 | £3,587,534 | |
| Net assets | — | — | — | — | — | £5,128,233 | £3,920,940 | £3,382,404 | |
| Equity | £3,715,725 | £3,911,173 | — | £3,259,604 | £3,259,604 | £5,128,233 | £3,920,940 | £3,382,404 | |
| Average employees | — | — | — | 121 | — | 132 | 164 | 185 | |
| Wages | — | — | — | £4,994,884 | — | £3,737,386 | £7,006,372 | £7,826,267 |
Values shown as filed in iXBRL accounts. — indicates the figure was not present in the extracted filing (either not filed under that concept or absent from the period). About these numbers
Audit & accounting basis
From AI-extracted PDF accounts
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Hurst Accountants Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Subsidiaries
- Dept Personalised Content GmbH · 100% held · Germany
- Dept Personalised Content Inc · 100% held · USA
- Dept Personalised Content Canada Ltd · 100% held · Canada
Significant events
- “In 2024, DEPT® achieved significant recognition across multiple prestigious award platforms: Webby Awards, Lovie Awards, Anthem Awards, Campaign's Global Agency of the Year Awards.”
Auditor / going-concern / subsidiary information is extracted from the PDF version of the latest annual accounts and is not tagged in iXBRL. About these numbers
People
2 active · 8 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| LUU, Hue Tuyet | Director | 2021-04-21 | Oct 1981 | British |
| SCHMID, Francois Louis | Director | 2021-12-17 | Jan 1981 | Dutch |
Show 8 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ARMSTRONG, John, Dr | Secretary | 2011-07-01 | 2015-03-25 |
| ARMSTRONG, Renee | Secretary | 2005-04-04 | 2011-06-20 |
| SWIFT INCORPORATIONS LIMITED | Corporate Nominee Secretary | 2005-04-04 | 2005-04-04 |
| ARMSTRONG, Robert Giles | Director | 2005-04-04 | 2019-06-07 |
| LLOYD, Alicia Maria | Director | 2020-05-01 | 2024-04-22 |
| LYNCH, Matthew Mark Stewart | Director | 2015-11-01 | 2024-04-22 |
| REEVES, Andrew | Director | 2018-09-11 | 2020-12-31 |
| INSTANT COMPANIES LIMITED | Corporate Nominee Director | 2005-04-04 | 2005-04-04 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Dept Personalised Content Group Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-06-07 | Active |
| Robert Giles Armstrong | Individual | Shares 75–100%, Voting 75–100% | 2016-04-06 | Ceased 2019-06-07 |
Filing timeline
Last 20 of 92 total filings
| Date | Type | Category | Description |
|---|---|---|---|
| 2026-04-14 | CS01 | confirmation-statement | confirmation statement with updates |
| 2025-09-18 | AA | accounts | accounts with accounts type full |
| 2025-04-09 | PSC05 | persons-with-significant-control | change to a person with significant control |
| 2025-04-09 | CH01 | officers | change person director company with change date |
| 2025-04-08 | CS01 | confirmation-statement | confirmation statement with updates |
| 2025-01-21 | MR01 | mortgage | mortgage create with deed with charge number charge creation date |
| 2025-01-21 | MR01 | mortgage | mortgage create with deed with charge number charge creation date |
| 2025-01-20 | MR01 | mortgage | mortgage create with deed with charge number charge creation date |
| 2024-09-27 | AA | accounts | accounts with accounts type full |
| 2024-05-02 | TM01 | officers | termination director company with name termination date |
| 2024-05-01 | TM01 | officers | termination director company with name termination date |
| 2024-04-25 | CH01 | officers | change person director company with change date |
| 2024-04-25 | CH01 | officers | change person director company with change date |
| 2024-04-25 | CS01 | confirmation-statement | confirmation statement with updates |
| 2023-09-27 | AA | accounts | accounts with accounts type full |
| 2023-04-17 | CS01 | confirmation-statement | confirmation statement with updates |
| 2023-03-06 | CERTNM | change-of-name | certificate change of name company |
| 2023-02-06 | AA01 | accounts | change account reference date company previous shortened |
| 2023-01-12 | AA | accounts | accounts with accounts type full |
| 2023-01-09 | AD01 | address | change registered office address company with date old address new address |
Credit score
Altman Z″ (private-firm) · reference 2024-12-31
5.39
SAFE
Altman Z″
- Working capital / Total assets 0.229 × 6.56 = +1.50
- Retained earnings / Total assets 0.000 × 3.26 = +0.00
- EBIT / Total assets 0.506 × 6.72 = +3.40
- Book equity / Total liabilities 0.469 × 1.05 = +0.49
Bands: > 2.6 safe · 1.1–2.6 grey · < 1.1 distress. Z″ is a public-formula baseline, not a substitute for adverse-data signals (CCJs, charges, gazette notices) — those land in a later pass.
Activity Score
Filings velocity, capital events, officer churn, accounts trajectory