UK Companies House feature
ACCELERATION EMARKETING LIMITED
Cash
£4M
-16.3% vs 2019
Net assets
£3M
+234.7% vs 2019
Employees
21
0% vs 2019
Profit before tax
£3M
-22.7% vs 2019
Profile
- Company number
- 05296852
- Status
- Active
- Incorporation
- 2004-11-25
- Last accounts made up
- 2024-12-31
- Account category
- FULL
- Primary SIC
- 62020
Net assets
2-year trend · vs UK AI & Enterprise SaaS median
Accounts
2-year trend · latest 2020-12-31
| Metric | Trend | 2019-12-31 | 2020-12-31 |
|---|---|---|---|
| Turnover | £17,526,970 | £20,279,763 | |
| Operating profit | £3,344,719 | £2,581,597 | |
| Profit before tax | £3,314,324 | £2,560,992 | |
| Net profit | — | — | |
| Cash | £4,956,980 | £4,147,612 | |
| Total assets less current liabilities | £883,633 | £2,957,926 | |
| Net assets | £883,633 | £2,957,926 | |
| Equity | £883,633 | £2,957,926 | |
| Average employees | 21 | 21 | |
| Wages | — | — |
Values shown as filed in iXBRL accounts. — indicates the figure was not present in the extracted filing (either not filed under that concept or absent from the period). About these numbers
Audit & accounting basis
From AI-extracted PDF accounts
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue”
Significant events
- “No material facts or circumstances have occurred in the company between the reporting date and the date of this report which should be reported in these annual financial statements”
Auditor / going-concern / subsidiary information is extracted from the PDF version of the latest annual accounts and is not tagged in iXBRL. About these numbers
People
2 active · 12 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BOZEAT, Luke Burgess | Director | 2024-08-07 | Nov 1978 | British |
| STORRAR, Ryan Andrew | Director | 2024-08-07 | Sep 1985 | British |
Show 12 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| JEVTIC, Nikola | Secretary | 2021-03-18 | 2022-03-31 |
| ROETS, Michael | Secretary | 2004-11-25 | 2021-03-18 |
| UYS, Christiaan Steyn | Secretary | 2022-04-01 | 2024-01-31 |
| INCORPORATE SECRETARIAT LIMITED | Corporate Nominee Secretary | 2004-11-25 | 2004-11-25 |
| FLOWER, Edward Stephen | Director | 2013-07-31 | 2024-05-12 |
| HOLTZKAMPF, Karien | Director | 2019-04-30 | 2019-06-05 |
| KELLER, Grant | Director | 2005-01-01 | 2013-07-31 |
| MULLINS, Richard | Director | 2019-05-24 | 2024-08-07 |
| PRETORIUS, Stephan | Director | 2004-11-25 | 2019-06-18 |
| ROETS, Michael | Director | 2004-11-25 | 2019-06-18 |
| UYS, Christiaan | Director | 2019-04-30 | 2024-01-31 |
| VAN NIEKERK, Jacques | Director | 2004-11-25 | 2019-06-18 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Wpp Uk Germany Holdings | Corporate entity | Shares 75–100%, Voting 75–100% | 2022-09-01 | Active |
| Wpp 2323 Limited | Corporate entity | Shares 75–100% | 2022-02-22 | Ceased 2022-09-01 |
| Russell Square Holdings Bv | Corporate entity | Shares 75–100% | 2016-04-06 | Ceased 2022-02-22 |
Filing timeline
Last 20 of 98 total filings
| Date | Type | Category | Description |
|---|---|---|---|
| 2026-01-05 | AA | accounts | accounts with accounts type full |
| 2025-12-29 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2025-12-29 | PSC02 | persons-with-significant-control | notification of a person with significant control |
| 2025-12-29 | PSC07 | persons-with-significant-control | cessation of a person with significant control |
| 2025-01-02 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2024-12-31 | AA | accounts | accounts with accounts type full |
| 2024-08-19 | TM01 | officers | termination director company with name termination date |
| 2024-08-12 | AP01 | officers | appoint person director company with name date |
| 2024-08-08 | AP01 | officers | appoint person director company with name date |
| 2024-08-08 | TM02 | officers | termination secretary company with name termination date |
| 2024-08-07 | TM01 | officers | termination director company with name termination date |
| 2024-08-07 | TM01 | officers | termination director company with name termination date |
| 2024-01-04 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2024-01-04 | CH01 | officers | change person director company with change date |
| 2024-01-04 | CH01 | officers | change person director company with change date |
| 2024-01-04 | CH01 | officers | change person director company with change date |
| 2023-11-20 | AA | accounts | accounts with accounts type full |
| 2023-04-26 | AA | accounts | accounts with accounts type total exemption full |
| 2023-03-11 | DISS40 | gazette | gazette filings brought up to date |
| 2023-03-07 | GAZ1 | gazette | gazette notice compulsory |
Credit score
Altman Z″ (private-firm) · reference 2020-12-31
4.24
SAFE
Altman Z″
- Working capital / Total assets 0.303 × 6.56 = +1.99
- Retained earnings / Total assets 0.000 × 3.26 = +0.00
- EBIT / Total assets 0.267 × 6.72 = +1.79
- Book equity / Total liabilities 0.441 × 1.05 = +0.46
Bands: > 2.6 safe · 1.1–2.6 grey · < 1.1 distress. Z″ is a public-formula baseline, not a substitute for adverse-data signals (CCJs, charges, gazette notices) — those land in a later pass.
Activity Score
Filings velocity, capital events, officer churn, accounts trajectory