ADD PEOPLE LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-05-16 (in 1y)
Last made up 2026-05-02
Watchouts
None on the register
Cash
£1M
+9% vs 2023
Net assets
£1M
+189.7% vs 2023
Employees
234
-0.8% vs 2023
Profit before tax
£2M
+173.6% vs 2023
Name history
Renamed 2 times since incorporation
- ADD PEOPLE LIMITED 2019-11-06 → present
- ADD MEDIA (GROUP) LIMITED 2010-06-22 → 2019-11-06
- IT'S COLD OUTSIDE LIMITED 2002-09-09 → 2010-06-22
Net assets
6-year trend · vs Technology median
Accounts
6-year trend · latest reflected 2024-12-31
| Metric | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | — | — | |
| Operating profit | — | — | — | — | — | — | |
| Profit before tax | — | — | — | — | £647,078 | £1,770,167 | |
| Net profit | — | — | — | — | £635,300 | £1,672,078 | |
| Cash | £274,499 | £1,974,123 | £2,011,781 | £831,838 | £957,467 | £1,043,807 | |
| Total assets less current liabilities | £1,020,946 | £1,775,475 | £1,699,840 | £558,013 | £585,091 | £1,545,550 | |
| Net assets | £988,600 | £1,742,588 | £1,659,579 | £498,905 | £514,205 | £1,489,550 | |
| Equity | £988,600 | £1,742,588 | £1,659,579 | £498,905 | £514,205 | £1,489,550 | |
| Average employees | 134 | 160 | 201 | 209 | 236 | 234 | |
| Wages | — | — | — | — | £7,200,120 | £7,461,277 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Abridged
- Yes — abridged accounts (limited disclosure)
- Auditor
- Mitchell Charlesworth (Audit) Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.”
Significant events
- “Increasing revenue by 13% year-on-year. Expanding our international presence, particularly in the North America market. Investing in proprietary Al-driven analytics tools to enhance campaign performance.”
- “The Company actively monitors these risks and has implemented strategies to mitigate them, including congoing investment in technology, enhanced compliance initiatives, and diversification of service offerings.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 3 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| SPENCE, John | Secretary | 2014-01-02 | — | — |
| BARTON, Grant James | Director | 2009-07-29 | Jul 1960 | British |
| POSKITT, Richard | Director | 2017-03-24 | Jan 1986 | British |
| SPENCE, John Edward | Director | 2019-10-30 | Mar 1961 | British |
Show 3 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BARTON, Russell | Secretary | 2002-09-10 | 2016-01-12 |
| A R SERVICES LIMITED | Corporate Secretary | 2002-09-09 | 2004-07-01 |
| LEENEY, Martin | Director | 2002-09-09 | 2009-07-29 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr John Edward Spence | Individual | Shares 25–50%, Voting 25–50% | 2016-09-09 | Ceased 2019-08-05 |
| Mr Grant James Barton | Individual | Shares 25–50%, Voting 25–50% | 2016-09-09 | Ceased 2019-08-05 |
| Thrive Media Group Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-09-09 | Active |
Filing timeline
Last 20 of 99 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-07-31 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-05 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2026-04-23 | CH01 | officers | Change person director company with change date | |
| 2026-04-23 | CH01 | officers | Change person director company with change date | |
| 2025-09-30 | AA | accounts | Accounts with accounts type full | |
| 2025-08-04 | SH03 | capital | Capital return purchase own shares | |
| 2025-08-01 | SH06 | capital | Capital cancellation shares | |
| 2025-07-31 | RESOLUTIONS | resolution | Resolution | |
| 2025-05-15 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-09-27 | AA | accounts | Accounts with accounts type small | |
| 2024-08-01 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-05-02 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-09-15 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-07-21 | AA | accounts | Accounts with accounts type total exemption full | |
| 2022-09-29 | AA | accounts | Accounts with accounts type total exemption full | |
| 2022-09-15 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-06-28 | PSC04 | persons-with-significant-control | Change to a person with significant control without name date | |
| 2022-06-28 | CH03 | officers | Change person secretary company with change date | |
| 2022-06-28 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2022-06-28 | PSC04 | persons-with-significant-control | Change to a person with significant control without name date | |
| 2022-06-27 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 8
- Capital events
- 2
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
—
Not reported
-
Cash
+9%
£957,467 £1,043,807
-
Net assets
+189.7%
£514,205 £1,489,550
-
Employees
-0.8%
236 234
-
Profit before tax
+173.6%
£647,078 £1,770,167
-
Wages
+3.6%
£7,200,120 £7,461,277
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers