UK Companies House feature
ADD PEOPLE LIMITED
Cash
£1M
+9% vs 2023
Net assets
£1M
+189.7% vs 2023
Employees
234
-0.8% vs 2023
Profit before tax
£2M
+173.6% vs 2023
Profile
- Company number
- 04530060
- Status
- Active
- Incorporation
- 2002-09-09
- Last accounts made up
- 2024-12-31
- Account category
- FULL
- Primary SIC
- 62012
Net assets
6-year trend · vs UK AI & Enterprise SaaS median
Accounts
6-year trend · latest 2024-12-31
| Metric | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | — | — | |
| Operating profit | — | — | — | — | — | — | |
| Profit before tax | — | — | — | — | £647,078 | £1,770,167 | |
| Net profit | — | — | — | — | £635,300 | £1,672,078 | |
| Cash | £274,499 | £1,974,123 | £2,011,781 | £831,838 | £957,467 | £1,043,807 | |
| Total assets less current liabilities | £1,020,946 | £1,775,475 | £1,699,840 | £558,013 | £585,091 | £1,545,550 | |
| Net assets | £988,600 | £1,742,588 | £1,659,579 | £498,905 | £514,205 | £1,489,550 | |
| Equity | £988,600 | £1,742,588 | £1,659,579 | £498,905 | £514,205 | £1,489,550 | |
| Average employees | 134 | 160 | 201 | 209 | 236 | 234 | |
| Wages | — | — | — | — | £7,200,120 | £7,461,277 |
Values shown as filed in iXBRL accounts. — indicates the figure was not present in the extracted filing (either not filed under that concept or absent from the period). About these numbers
Audit & accounting basis
From AI-extracted PDF accounts
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Abridged
- Yes — abridged accounts (limited disclosure)
- Auditor
- Mitchell Charlesworth (Audit) Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.”
Significant events
- “Increasing revenue by 13% year-on-year. Expanding our international presence, particularly in the North America market. Investing in proprietary Al-driven analytics tools to enhance campaign performance.”
- “The Company actively monitors these risks and has implemented strategies to mitigate them, including congoing investment in technology, enhanced compliance initiatives, and diversification of service offerings.”
Auditor / going-concern / subsidiary information is extracted from the PDF version of the latest annual accounts and is not tagged in iXBRL. About these numbers
People
4 active · 3 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| SPENCE, John | Secretary | 2014-01-02 | — | — |
| BARTON, Grant James | Director | 2009-07-29 | Jul 1960 | British |
| POSKITT, Richard | Director | 2017-03-24 | Jan 1986 | British |
| SPENCE, John Edward | Director | 2019-10-30 | Mar 1961 | British |
Show 3 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BARTON, Russell | Secretary | 2002-09-10 | 2016-01-12 |
| A R SERVICES LIMITED | Corporate Secretary | 2002-09-09 | 2004-07-01 |
| LEENEY, Martin | Director | 2002-09-09 | 2009-07-29 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr John Edward Spence | Individual | Shares 25–50%, Voting 25–50% | 2016-09-09 | Ceased 2019-08-05 |
| Mr Grant James Barton | Individual | Shares 25–50%, Voting 25–50% | 2016-09-09 | Ceased 2019-08-05 |
| Thrive Media Group Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-09-09 | Active |
Filing timeline
Last 20 of 99 total filings
| Date | Type | Category | Description |
|---|---|---|---|
| 2026-05-05 | CS01 | confirmation-statement | confirmation statement with updates |
| 2026-04-23 | CH01 | officers | change person director company with change date |
| 2026-04-23 | CH01 | officers | change person director company with change date |
| 2025-09-30 | AA | accounts | accounts with accounts type full |
| 2025-08-04 | SH03 | capital | capital return purchase own shares |
| 2025-08-01 | SH06 | capital | capital cancellation shares |
| 2025-07-31 | RESOLUTIONS | resolution | resolution |
| 2025-05-15 | CS01 | confirmation-statement | confirmation statement with updates |
| 2024-09-27 | AA | accounts | accounts with accounts type small |
| 2024-08-01 | MR04 | mortgage | mortgage satisfy charge full |
| 2024-05-02 | CS01 | confirmation-statement | confirmation statement with updates |
| 2023-09-15 | CS01 | confirmation-statement | confirmation statement with updates |
| 2023-07-21 | AA | accounts | accounts with accounts type total exemption full |
| 2022-09-29 | AA | accounts | accounts with accounts type total exemption full |
| 2022-09-15 | CS01 | confirmation-statement | confirmation statement with updates |
| 2022-06-28 | PSC04 | persons-with-significant-control | change to a person with significant control without name date |
| 2022-06-28 | CH03 | officers | change person secretary company with change date |
| 2022-06-28 | PSC05 | persons-with-significant-control | change to a person with significant control |
| 2022-06-28 | PSC04 | persons-with-significant-control | change to a person with significant control without name date |
| 2022-06-27 | CH01 | officers | change person director company with change date |
Credit score
Altman Z″ (private-firm) · reference 2024-12-31
7.56
SAFE
Altman Z″
- Working capital / Total assets 0.416 × 6.56 = +2.73
- Retained earnings / Total assets 0.000 × 3.26 = +0.00
- EBIT / Total assets 0.570 × 6.72 = +3.83
- Book equity / Total liabilities 0.953 × 1.05 = +1.00
Bands: > 2.6 safe · 1.1–2.6 grey · < 1.1 distress. Z″ is a public-formula baseline, not a substitute for adverse-data signals (CCJs, charges, gazette notices) — those land in a later pass.
Activity Score
Filings velocity, capital events, officer churn, accounts trajectory