SIMPLICITY MARKETING LIMITED

• ◆

  2 PSCs ceased in last 24 months

  Significant control changed hands — see the Ownership section.

Accounting basis

IFRS

Reporting scope

Consolidated group

Auditor

Deloitte LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“The directors, having assessed the Group's financial position, have no reason to believe that a material uncertainty exists that casts significant doubt over the Group's ability to continue in business and believe that the adoption of the going concern basis in the preparation of the financial statements is appropriate.”

Group structure

1. SIMPLICITY MARKETING LIMITED · parent
   1. Flashtalking GmbH 100% · Germany · Internet advertising
   2. Flashtalking Pty Ltd 100% · Australia · Internet advertising
   3. Flashtalking Brasil Marketing Ltda 100% · Brazil · Internet advertising
   4. Protected Media Limited 100% · Israel · Advertising fraud detection specialists

Significant events

• “On 1 January 2024, the trade and assets of Mediaocean GmbH (a group undertaking) were transferred to Flashtalking GmbH as part of a wider Mediaocean group reconstruction.”
• “On 30 December 2024, the Company disposed of its investment in Flashtalking Inc. as part of a wider Mediaocean group reconstruction.”
• “On 13 February 2025, Mediaocean LLC completed the acquisition of Innovid, an independent ad tech business. As a result, the trading name of the Group has been rebranded from "Flashtalking" to "Innovid".”
• “On 30 December 2024 the Group disposed of Flashtalking Inc. The disposal was effected as part of a wider Mediaocean group reconstruction.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

4

last 12 months

Capital events

1

last 24 months

Officers appointed

1

last 12 months

Officers resigned

0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.