UK Companies House feature
CALL ASSIST LIMITED
Cash
£10M
+13.9% vs 2024
Net assets
£8M
+14.5% vs 2024
Employees
370
-9.3% vs 2024
Profit before tax
£1M
+287.8% vs 2024
Profile
- Company number
- 03668383
- Status
- Active
- Incorporation
- 1998-11-16
- Last accounts made up
- 2025-04-30
- Account category
- FULL
- Primary SIC
- 66190
- Hubs
- UK Fintech
Net assets
7-year trend · vs UK Fintech median
Accounts
7-year trend · latest 2025-04-30
| Metric | Trend | 2019-04-30 | 2020-04-30 | 2021-04-30 | 2022-04-30 | 2023-04-30 | 2024-04-30 | 2025-04-30 |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | £12,350,637 | — | — | — | — | |
| Operating profit | — | — | £1,410,385 | — | — | — | — | |
| Profit before tax | — | — | £1,940,641 | £1,007,972 | £459,477 | £349,736 | £1,356,405 | |
| Net profit | — | — | £1,691,915 | — | £342,821 | £268,323 | £1,004,865 | |
| Cash | — | — | £4,393,517 | £6,789,208 | £8,095,540 | £8,752,440 | £9,973,388 | |
| Total assets less current liabilities | — | — | £6,802,220 | £7,310,762 | £7,666,189 | £6,931,548 | £7,936,413 | |
| Net assets | — | — | £6,425,386 | £7,320,177 | £7,662,998 | £6,931,321 | £7,936,186 | |
| Equity | £4,365,904 | £4,733,471 | £6,425,386 | £7,320,177 | £7,662,998 | £6,931,321 | £7,936,186 | |
| Average employees | — | — | 405 | 351 | 386 | 408 | 370 | |
| Wages | — | — | £5,829,213 | £6,711,419 | £6,925,974 | £8,236,831 | £8,275,754 |
Values shown as filed in iXBRL accounts. — indicates the figure was not present in the extracted filing (either not filed under that concept or absent from the period). About these numbers
Audit & accounting basis
From AI-extracted PDF accounts
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Abridged
- Yes — abridged accounts (limited disclosure)
- Auditor
- Streets Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Subsidiaries
- Startrescue.co.uk Limited · 100% held · UK
- Firebolt Technologies Limited · 100% held · UK
- GEM Motoring Assist Limited · 100% held · UK
- The Company of Veteran Motorists Limited · 100% held · UK
Significant events
- “The company continues to build on its sound base and increase its share of the market, as well as softly launching into new markets.”
- “The company plans to continue its provision of insurance related assurance services. The development of its new software continues and is a major cost to the company.”
Auditor / going-concern / subsidiary information is extracted from the PDF version of the latest annual accounts and is not tagged in iXBRL. About these numbers
People
8 active · 4 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BAKER, Linda Carol | Secretary | 1998-11-17 | — | British |
| BAKER, Linda Carol | Director | 1998-11-17 | Nov 1964 | British |
| MASON, Jonathan | Director | 2016-10-01 | Jan 1988 | British |
| PUFFETT, Lee | Director | 2001-07-02 | Dec 1968 | British |
| STEVENS, Alexander Jon | Director | 2023-08-01 | Dec 1992 | British |
| STEVENS, Guy Edward Anthony | Director | 2009-12-03 | Apr 1982 | British |
| STEVENS, Richard John | Director | 1998-11-17 | Jul 1951 | British |
| WRIGHT, Edward Dixon Box | Director | 1998-11-17 | Feb 1953 | British |
Show 4 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| THOMAS, Howard | Nominee Secretary | 1998-11-16 | 1998-11-17 |
| LAMBERTH, Richard Paul Jonathan | Director | 1998-11-17 | 2014-12-18 |
| MALKIN, Christine | Director | 1998-11-23 | 2011-12-29 |
| TESTER, William Andrew Joseph | Nominee Director | 1998-11-16 | 1998-11-17 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Call Assist Holdings Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2016-11-08 | Active |
Filing timeline
Last 20 of 101 total filings
| Date | Type | Category | Description |
|---|---|---|---|
| 2026-04-11 | AD02 | address | change sail address company with old address new address |
| 2026-01-23 | AA | accounts | accounts with accounts type full |
| 2025-11-17 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2025-01-29 | AA | accounts | accounts with accounts type full |
| 2024-11-15 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2024-11-13 | PSC05 | persons-with-significant-control | change to a person with significant control |
| 2023-12-11 | AA | accounts | accounts with accounts type full |
| 2023-11-10 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2023-08-22 | AP01 | officers | appoint person director company with name date |
| 2023-06-28 | PSC05 | persons-with-significant-control | change to a person with significant control |
| 2023-01-06 | AA | accounts | accounts with accounts type full |
| 2022-11-09 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2022-11-09 | AD02 | address | change sail address company with old address new address |
| 2022-01-28 | AA | accounts | accounts with accounts type full |
| 2021-11-17 | CS01 | confirmation-statement | confirmation statement with updates |
| 2021-04-09 | AA | accounts | accounts with accounts type full |
| 2020-12-20 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2019-12-16 | AA | accounts | accounts with accounts type full |
| 2019-11-18 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2019-02-19 | CH01 | officers | change person director company with change date |
Credit score
Altman Z″ (private-firm) · reference 2025-04-30
6.47
SAFE
Altman Z″
- Working capital / Total assets 0.536 × 6.56 = +3.52
- Retained earnings / Total assets 0.000 × 3.26 = +0.00
- EBIT / Total assets 0.087 × 6.72 = +0.59
- Book equity / Total liabilities 2.257 × 1.05 = +2.37
Bands: > 2.6 safe · 1.1–2.6 grey · < 1.1 distress. Z″ is a public-formula baseline, not a substitute for adverse-data signals (CCJs, charges, gazette notices) — those land in a later pass.
Activity Score
Filings velocity, capital events, officer churn, accounts trajectory