SPORTSWIFT LIMITED
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Next accounts due
2026-10-31 (in 5mo)
Last filed for 2025-01-31
Confirmation statement due
2027-04-01 (in 11mo)
Last made up 2026-03-18
Watchouts
None on the register
Cash
£12M
+46.5% vs 2024
Net assets
£71M
-56.2% vs 2024
Employees
9,640
-3.3% vs 2024
Profit before tax
£73M
+6.4% vs 2024
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2025-01-31
| Metric | Trend | 2024-01-31 | 2025-01-31 |
|---|---|---|---|
| Turnover | £483,251,000 | £507,769,000 | |
| Operating profit | £74,395,000 | £80,310,000 | |
| Profit before tax | £68,568,000 | £72,957,000 | |
| Net profit | £50,523,000 | £53,873,000 | |
| Cash | £8,248,000 | £12,085,000 | |
| Total assets less current liabilities | £236,507,000 | £156,110,000 | |
| Net assets | £163,364,000 | £71,490,000 | |
| Equity | £163,364,000 | £71,490,000 | |
| Average employees | 9,972 | 9,640 | |
| Wages | £128,552,000 | £137,651,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-01-31 | 2025-01-31 |
|---|---|---|---|
| Operating margin | 15.4% | 15.8% | |
| Net margin | 10.5% | 10.6% | |
| Return on capital employed | 31.5% | 51.4% | |
| Gearing (liabilities / total assets) | 51.1% | 70.9% | |
| Current ratio | 1.91x | 0.95x | |
| Interest cover | 12.67x | 10.57x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- Forvis Mazars LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors believe that it remains appropriate to prepare the financial statements on a going concern basis. The Directors have prepared a going concern assessment which indicates that, taking account of reasonably possible downsides, the Company, with continued support from the Card Factory plc Group, including if necessary not seeking repayment of amounts currently made available, will have sufficient funds to meet its liabilities as they fall due for at least 12 months from the date of approval of these financial statements.”
Group structure
- SPORTSWIFT LIMITED · parent
- Printcraft Limited 100%
- Getting Personal Limited 100%
- Card Factory Ireland Limited 100%
- CF SA Holdings (Pty) Limited 100%
- SA Greetings Corporation (Pty) Ltd 100%
- SA Greetings (Pty) Limited 100%
- CNA Properties (Baragwanath) (Pty) Limited 100%
- Funny Paper (Pty) Limited 100%
Significant events
- “Assessment of acquisition opportunities (including the acquisitions of Garlanna in September 2024 and Garven in December 2024) and the alignment with strategic priorities.”
- “On 26 April 2024, the Group entered into an updated £125 million revolving credit facility.”
- “In FY25, the Company applied a consistent policy with prior year and, in accordance with that policy, updated the judgement over categorisation of, and provision rates applied to, inventory informed by the latest available sell-through data.”
- “The entities listed below were formerly subsidiaries of the Company but have been dissolved during the year to 31 January 2025.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 20 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| STONE, Ciaran Joseph | Secretary | 2020-10-22 | — | — |
| FLETCHER, Justin Lee | Director | 2016-02-21 | Feb 1970 | British |
| SEEGER, Matthias Alexander | Director | 2023-05-22 | Jul 1963 | German |
| WILLSON-RYMER, Darcy | Director | 2021-03-08 | Dec 1965 | British |
Show 20 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ELLIS, Helen | Secretary | 2004-01-01 | 2007-03-30 |
| HOYLE, Janet Elizabeth | Secretary | 2002-01-14 | 2004-01-01 |
| LONGSTAFFE, Andrew David | Secretary | 2007-03-30 | 2012-09-27 |
| SENIOR, Geoffrey Howard | Secretary | 1998-02-03 | 2002-12-31 |
| SIBAL, Shiv | Secretary | 2014-07-14 | 2020-05-04 |
| SWIFT INCORPORATIONS LIMITED | Corporate Nominee Secretary | 1998-01-16 | 1998-02-03 |
| BARRACLOUGH, Anthony David | Director | 2003-05-09 | 2015-12-04 |
| BECK, Christopher Robbert | Director | 2009-09-11 | 2020-10-20 |
| BRYANT, Darren | Director | 2009-09-11 | 2017-07-31 |
| DURY, Adam John | Director | 2023-01-31 | 2024-12-31 |
| GARBUTT, Andrew John | Director | 2011-05-13 | 2015-02-03 |
| HAYES, Richard John | Director | 2003-05-09 | 2016-06-30 |
| HOYLE, Dean | Director | 1998-02-03 | 2010-04-08 |
| HOYLE, Janet Elizabeth | Director | 1998-02-03 | 2010-04-08 |
| HUBBARD, Karen Rachael | Director | 2016-02-22 | 2020-06-30 |
| LEE, Kristian Brian | Director | 2017-07-03 | 2023-01-31 |
| LLOYD, Timothy James | Director | 2015-02-09 | 2016-03-11 |
| LONGSTAFFE, Andrew David | Director | 2007-09-04 | 2012-09-27 |
| MOODY, Paul Stephen | Director | 2020-06-30 | 2021-03-08 |
| INSTANT COMPANIES LIMITED | Corporate Nominee Director | 1998-01-16 | 1998-02-03 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Cf Bidco Limited | Corporate entity | Shares 75–100% | 2016-04-06 | Active |
Filing timeline
Last 20 of 167 total filings
Material constitutional events — rename, articles re-file, resolution
- 2022-05-26 MA Memorandum articles
- 2022-05-26 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-08-14 | AA | accounts | Accounts with accounts type full | |
| 2025-03-31 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-01-02 | TM01 | officers | Termination director company with name termination date | |
| 2024-10-15 | AA | accounts | Accounts with accounts type full | |
| 2024-04-26 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-03-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-11-21 | AUD | auditors | Auditors resignation company | |
| 2023-11-06 | AA | accounts | Accounts with accounts type full | |
| 2023-05-30 | AP01 | officers | Appoint person director company with name date | |
| 2023-03-22 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-03-22 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-01-31 | AP01 | officers | Appoint person director company with name date | |
| 2023-01-31 | TM01 | officers | Termination director company with name termination date | |
| 2022-10-14 | AA | accounts | Accounts with accounts type full | |
| 2022-05-26 | MA | incorporation | Memorandum articles | |
| 2022-05-26 | RESOLUTIONS | resolution | Resolution | |
| 2022-04-25 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2022-03-29 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-02-17 | PSC05 | persons-with-significant-control | Change to a person with significant control |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-01-31 vs 2024-01-31
-
Turnover
+5.1%
£483,251,000 £507,769,000
-
Cash
+46.5%
£8,248,000 £12,085,000
-
Net assets
-56.2%
£163,364,000 £71,490,000
-
Employees
-3.3%
9,972 9,640
-
Operating profit
+8%
£74,395,000 £80,310,000
-
Profit before tax
+6.4%
£68,568,000 £72,957,000
-
Wages
+7.1%
£128,552,000 £137,651,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers