ONCE UPON A TIME MARKETING LIMITED

• ⚠

  Annual accounts overdue

  Due 2026-04-30.

• ◆

  1 PSC ceased in last 24 months

  Significant control changed hands — see the Ownership section.

1. ONCE UPON A TIME MARKETING LIMITED 2014-07-24 → present
2. COUTTS RETAIL COMMUNICATIONS LIMITED 1997-10-23 → 2014-07-24
3. SHELFCO (NO. 1364) LIMITED 1997-07-22 → 1997-10-23

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Standalone (parent only)

Auditor

Hurst Accountants Limited

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“The financial statements have been prepared on a going concern basis. The Board believes that, with continued focus on profitable business, and strong control of costs, the Company will meet its day-to-day working capital requirements from positive operating cash flows. To this end, the Company is forecasted to remain profitable through to April 2025 and in subsequent periods. The directors believe it is appropriate, therefore, to prepare the financial statements to 30 April 2024 on a going concern basis and the Company will remain solvent in the twelve months after the date of approval of the financial statements.”

Significant events

• “Writers Guild of America (WGA) strike took place between 2 May and 27 September 2023, and the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) strike which took place between 14 July and 9 November 2023. These impacted the volume of content production, thereby reducing the number of titles to advertise.”
• “In August 2024 we set up a new Company, Once Upon A Time Marketing, Inc. to trade out of the US. In September 2024, we took out a lease on an office in LA.”
• “In February 2024 we set up a new Company, Once Upon A Time Marketing Pty Ltd to trade from in Australia, whilst we set up an office in Sydney at the same time. There were no sales through this entity at the Balance Sheet date.”
• “On 1 May 2024, the trade and assets of a fellow group company, Once Upon a Time Media Limited, were hived across to Once Upon a Time Marketing Limited.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

14

last 12 months

Capital events

2

last 24 months

Officers appointed

0

last 12 months

Officers resigned

1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

• Turnover

  -6.8%

  £19,628,686 → £18,285,817

• Cash

  -34.2%

  £1,020,408 → £670,998

• Net assets

  +17.1%

  £8,540,561 → £10,003,120

  highest in 6 filed years

• Employees

  +8.8%

  102 → 111

  highest in 6 filed years

• Operating profit

  -44.1%

  £3,533,133 → £1,975,819

• Profit before tax

  -44%

  £3,531,220 → £1,976,439

• Wages

  +9.6%

  £5,532,800 → £6,065,427

  highest in 6 filed years

Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers