BRANDSHIELD SYSTEMS LIMITED
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Next accounts due
2025-09-30
Overdue
Confirmation statement due
2026-09-02 (in 4mo)
Last made up 2025-08-19
Watchouts
Cash
3,167,367
+21.6% vs 2022
Net assets
-1,818,195
-214.7% vs 2022
Employees
80
+11.1% vs 2022
Profit before tax
-8,492,125
-15.7% vs 2022
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Annual accounts overdue
Due 2025-09-30.
Name history
Renamed 7 times since incorporation — the current trading name was adopted 2024-08-13
- BRANDSHIELD SYSTEMS LIMITED 2024-08-13 → present
- BRANDSHIELD SYSTEMS PLC 2020-11-27 → 2024-08-13
- TWO SHIELDS INVESTMENTS PLC 2018-04-10 → 2020-11-27
- BLENHEIM NATURAL RESOURCES PLC 2015-09-29 → 2018-04-10
- COBURG GROUP PLC 1999-07-08 → 2015-09-29
- LANGDONS FOODS PLC 1995-04-12 → 1999-07-08
- BROWN TRIX PLC 1994-09-13 → 1995-04-12
- THE LEADING EDGE HOLDINGS PLC 1994-08-02 → 1994-09-13
Net assets
2-year trend · vs Financials median
Accounts
2-year trend · latest reflected 2023-12-31
| Metric | Trend | 2022-12-31 | 2023-12-31 |
|---|---|---|---|
| Turnover | £6,396,157 | £9,382,928 | |
| Operating profit | -£6,962,510 | -£3,842,429 | |
| Profit before tax | -£7,339,906 | -£8,492,125 | |
| Net profit | -£7,339,906 | -£8,492,125 | |
| Cash | £2,605,605 | £3,167,367 | |
| Total assets less current liabilities | £2,410,774 | -£1,363,499 | |
| Net assets | £1,585,138 | -£1,818,195 | |
| Equity | £1,585,138 | -£1,818,195 | |
| Average employees | 72 | 80 | |
| Wages | £5,699,784 | £7,030,055 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2022-12-31 | 2023-12-31 |
|---|---|---|---|
| Operating margin | -108.9% | -41.0% | |
| Net margin | -114.8% | -90.5% | |
| Return on capital employed | -288.8% | 281.8% | |
| Gearing (liabilities / total assets) | 85.6% | 124.7% | |
| Current ratio | 0.71x | 0.74x | |
| Interest cover | -134.22x | -13.17x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- IFRS
- Reporting scope
- Consolidated group
- Auditor
- PKF Littlejohn LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Company believes that it has sufficient resources in order to reach cash flow positive and become cash generative in 2025. As such, the Directors are confident that this additional funding will continue and consider that the Company will have access to adequate resources to meet operational requirements for at least 12 months from the date of approval of these financial statements. On this basis, the Directors have formed a judgement, at the time of approving the Financial Statements, that there is a reasonable expectation that the Company has access to adequate resources to continue in operational existence for the foreseeable future. For this reason, the Directors have adopted the going concern basis in preparing the Financial Statements.”
Group structure
- BRANDSHIELD SYSTEMS LIMITED · parent
- BrandShield Limited 100%
- BrandShield Inc. 100%
Significant events
- “In October 2023, the Company underwent delisting from AIM and secured an investment round of $3.3m from existing investors.”
- “In June 2024, BrandShield changed its status from a PLC to LTD.”
- “In July 2024, Brandshield agreed with its lending bank to extend its revolving credit terms to 3.5X of MRR.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 54 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| JONES, Paul | Director | 2024-07-10 | Jul 1965 | British |
| KEREN, Yoav | Director | 2020-12-01 | Jun 1972 | Israeli |
| SUBBIAH, Subramanian | Director | 2024-07-10 | Oct 1961 | American |
| ZANTKEREN, Yuval | Director | 2020-12-01 | May 1972 | Israeli |
Show 54 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BIRKLE, Christopher William | Secretary | 2008-06-04 | 2010-08-04 |
| CLAYTON-GALE, Michael Austin | Secretary | 1998-04-22 | 2001-11-13 |
| DE VRIJ, Annabel Katherine | Secretary | 2012-10-08 | 2014-07-01 |
| FRANKISS, Charles Clifford | Secretary | 1997-08-11 | 1998-04-22 |
| HAMMOND, Karen Mary | Secretary | 2001-11-13 | 2003-02-05 |
| HARBER, Ben | Secretary | 2021-07-16 | 2025-05-27 |
| KIRBY, Brian John Farquhar | Secretary | 1995-03-31 | 1997-04-30 |
| MOORE, Debbie | Nominee Secretary | 1994-08-02 | 1994-08-02 |
| PINO, Louisa Elizabeth | Secretary | 2010-08-04 | 2012-10-08 |
| SMITH, Charles Geoffrey Gregory | Secretary | 1994-08-02 | 1995-03-31 |
| WEST, Natalina | Secretary | 2018-01-01 | 2020-04-08 |
| WILSON, Kenneth | Secretary | 1997-04-30 | 1997-08-11 |
| CARGIL MANAGEMENT SERVICES LIMITED | Corporate Secretary | 2003-02-05 | 2008-06-04 |
| DERRINGTONS LIMITED | Corporate Secretary | 2014-07-01 | 2018-01-01 |
| ORANA CORPORATE LLP | Corporate Secretary | 2020-04-08 | 2021-07-16 |
| AMROLIA, Zarthustra Jal | Director | 2020-12-01 | 2021-07-27 |
| BAINBRIDGE, Harold Anthony | Director | 1997-12-18 | 2000-02-16 |
| BARBLETT, Alexander John | Director | 2018-03-13 | 2020-12-01 |
| BARCLAY, Stephen John | Director | 1994-08-02 | 1995-03-31 |
| BIRKLE, Christopher William | Director | 2005-05-03 | 2012-10-31 |
| BROWN, Kevin Thomas | Nominee Director | 1994-08-02 | 1994-08-02 |
| CLAYTON-GALE, Michael Austin | Director | 1999-06-14 | 2001-11-13 |
| CLEVERLY, Christopher John, Dr | Director | 2015-12-16 | 2016-09-15 |
| CUNNINGHAM BROWN, Kenneth Owen | Director | 1998-10-29 | 1999-04-28 |
| ELLS, Christopher John | Director | 2013-11-01 | 2018-03-12 |
| ELLS, Christopher John | Director | 2000-03-01 | 2002-04-30 |
| FORRESTER, Rory | Director | 2003-12-08 | 2008-10-27 |
| FRANKISS, Charles Clifford | Director | 1997-08-11 | 1998-04-22 |
| FREEDMAN, Ravit | Director | 2020-12-01 | 2023-10-02 |
| GOULD, Jeffrey Norman | Director | 1994-08-02 | 1995-03-31 |
| HENDY, Robin | Director | 2004-09-13 | 2008-10-27 |
| HIGGINS, Anne Veronica | Director | 1995-04-25 | 2007-01-23 |
| KERSHAW, Edward John, Lord | Director | 1998-10-29 | 1999-04-28 |
| KIRBY, Brian John Farquhar | Director | 1995-04-25 | 1997-04-30 |
| KIRKHAM SANDY, Christopher | Director | 1997-12-18 | 1998-10-29 |
| KODESH, Harel | Director | 2021-07-27 | 2024-07-10 |
| LAWLEY, Andrew Robin | Director | 2018-12-20 | 2020-12-01 |
| LEGG, Konrad Patrick | Director | 1999-07-08 | 2016-10-27 |
| MAYNARD, Jeremy Stephen Philip | Director | 2008-10-31 | 2015-03-06 |
| MAYNARD, Jeremy Stephen Philip | Director | 2003-02-07 | 2004-09-13 |
| MAYNARD, Jeremy Stephen Philip | Director | 1995-03-31 | 1996-04-22 |
| MOORE, Debbie | Director | 1994-08-02 | 1994-08-02 |
| MOORES, Geoffrey | Director | 1995-03-31 | 1998-04-22 |
| MOSCOVICI, Azriel | Director | 2020-12-01 | 2024-08-18 |
| OVADIA, David Craig | Director | 2014-06-12 | 2016-10-27 |
| PARKER, Mark Edwin | Director | 2013-03-28 | 2017-10-19 |
| ROONEY, Michael John Anthony | Director | 1995-04-25 | 1998-12-21 |
| SCHAFFALITZKY DE MUCKADELL, Christian | Director | 2017-04-12 | 2019-04-01 |
| STOCKLEY, Bryan Alan | Director | 2011-01-06 | 2014-06-12 |
| SUMMERS, Alistair Gerald | Director | 2002-08-27 | 2008-10-27 |
| TAYLOR, John Edward | Director | 2019-03-01 | 2024-07-10 |
| WILSON, Kenneth | Director | 1997-04-30 | 1997-08-11 |
| WOOD, Charles Ainslie | Director | 2017-09-25 | 2018-12-20 |
| WOOLER, Derek Allan | Director | 1997-12-18 | 1998-10-29 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 344 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-02-13 RESOLUTIONS Resolution
- 2024-08-13 CERT10 Certificate re registration public limited company to private
- 2024-08-13 RR02 Reregistration public to private company
- 2024-08-13 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-02-24 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-12-06 | DISS40 | gazette | Gazette filings brought up to date | |
| 2025-12-02 | GAZ1 | gazette | Gazette notice compulsory | |
| 2025-10-27 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-09-05 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-02-13 | SH02 | capital | Capital alter shares consolidation | |
| 2025-02-13 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2025-02-13 | SH20 | capital | Legacy | |
| 2025-02-13 | CAP-SS | insolvency | Legacy | |
| 2025-02-13 | RESOLUTIONS | resolution | Resolution | |
| 2025-02-13 | SH01 | capital | Capital allotment shares | |
| 2025-01-30 | AA | accounts | Accounts with accounts type group | |
| 2024-11-07 | SH01 | capital | Capital allotment shares | |
| 2024-09-09 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-08-28 | SH01 | capital | Capital allotment shares | |
| 2024-08-21 | TM01 | officers | Termination director company with name termination date | |
| 2024-08-13 | CERT10 | change-of-name | Certificate re registration public limited company to private | |
| 2024-08-13 | RR02 | change-of-name | Reregistration public to private company | |
| 2024-08-13 | MAR | incorporation | Re registration memorandum articles | |
| 2024-08-13 | RESOLUTIONS | resolution | Resolution |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 6
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2022 → FY2023 · period ending 2023-12-31 vs 2022-12-31
-
Turnover
+46.7%
£6,396,157 £9,382,928
-
Cash
+21.6%
£2,605,605 £3,167,367
-
Net assets
-214.7%
£1,585,138 -£1,818,195
-
Employees
+11.1%
72 80
-
Operating profit
+44.8%
-£6,962,510 -£3,842,429
-
Profit before tax
-15.7%
-£7,339,906 -£8,492,125
-
Wages
+23.3%
£5,699,784 £7,030,055
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers