DIRECT LINK WORLDWIDE LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-03-26 (in 10mo)
Last made up 2026-03-12
Watchouts
Cash
£10M
+71.3% vs 2023
Net assets
£7M
+0.6% vs 2023
Employees
53
+6% vs 2023
Profit before tax
£63K
-91.7% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Name history
Renamed 2 times since incorporation
- DIRECT LINK WORLDWIDE LIMITED 2001-06-25 → present
- FIRST PRIORITY U.K. LIMITED 1994-12-16 → 2001-06-25
- MAIL SERVICES INTERNATIONAL LIMITED 1994-03-22 → 1994-12-16
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £24,711,217 | £21,437,192 | |
| Operating profit | £484,198 | -£363,761 | |
| Profit before tax | £754,335 | £62,961 | |
| Net profit | £573,136 | £42,585 | |
| Cash | £5,612,800 | £9,612,151 | |
| Total assets less current liabilities | £7,448,663 | £7,490,033 | |
| Net assets | £7,425,101 | £7,467,686 | |
| Equity | £7,425,101 | £7,467,686 | |
| Average employees | 50 | 53 | |
| Wages | £1,675,704 | £1,975,873 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 2.0% | -1.7% | |
| Net margin | 2.3% | 0.2% | |
| Return on capital employed | 6.5% | -4.9% | |
| Current ratio | 3.76x | 2.22x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Menzies LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Significant events
- “In 2024. Direct Link faced a challenging year. Profit before tax was significantly down compared to 2023, while revenue declined by 13% year-on-year. These results were primarily driven by a shift in strategic focus, which led to changes in the company's operating model and a reduction in international business mail volumes, alongside a slower-than-expected ramp-up in eCommerce volumes.”
- “The company has initiated a strategic restructuring programme, investing in key areas to support future growth. It is expected to benefit from the new strategy, revised business model, and the accelerated transition from Business Mail to eCommerce markets in the near term.”
- “A renewed focus on cost control, operational efficiency, and targeted sales initiatives is supporting performance recovery. With new business onboarding in the second half of 2025, the company anticipates a stronger financial performance by year-end.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 29 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ROUX, Yvonne | Secretary | 2025-01-31 | — | — |
| NASLUND, Johan Frederik | Director | 2024-07-01 | Sep 1985 | Swedish |
| PETERSEN, Reg Jack | Director | 2022-11-01 | Dec 1979 | British |
| SJÖLIN, Thomas Peter | Director | 2025-06-16 | Apr 1968 | Swedish |
Show 29 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| FALKENTOFT, Karin Lisa | Secretary | 1996-03-20 | 2021-09-30 |
| MACRAE, James Moffat | Secretary | 1994-03-22 | 1996-03-20 |
| MISTRY, Nila Jayesh | Secretary | 2021-10-01 | 2024-06-30 |
| NASLUND, Johan Frederik | Secretary | 2025-01-31 | 2025-01-31 |
| WEBB, Shelley Lucianne | Secretary | 2024-07-01 | 2025-01-10 |
| WATERLOW SECRETARIES LIMITED | Corporate Nominee Secretary | 1994-03-22 | 1994-03-22 |
| ARRSJO, Christer | Director | 1997-08-04 | 1999-03-25 |
| DAHLEN, Peter Bertil, Vice President | Director | 2005-12-09 | 2013-07-01 |
| DALGAARD, Jorn | Director | 1994-12-19 | 2003-05-26 |
| ERICKSSON, Ingrid | Director | 2007-04-25 | 2017-01-13 |
| FALKENTOFT, Karin Lisa | Director | 2000-01-01 | 2021-09-30 |
| FLYKT HYLEN, Susanne Margareta, Senior Vice President | Director | 2005-12-09 | 2013-07-01 |
| GUSTAVSON, Thomas Rune | Director | 2003-05-26 | 2005-12-09 |
| HOGKLINT, Thomas | Director | 2019-04-15 | 2025-02-28 |
| JOHANSSON, Mats Ingmar | Director | 2017-01-13 | 2019-06-28 |
| JØRNSEN, Tim | Director | 2018-12-01 | 2019-04-15 |
| LINDH, Nils Anders | Director | 2021-10-01 | 2024-06-30 |
| LUNDBERG, Per Arne | Director | 1997-08-04 | 1999-09-01 |
| LUNDBERG, Per-Arne | Director | 2009-11-01 | 2018-11-30 |
| MACRAE, James Moffat | Director | 1994-03-22 | 1996-03-20 |
| PACKHAM, Andrew Edward | Director | 2021-10-01 | 2022-10-31 |
| ROMBERG, Fredrik | Director | 1999-03-25 | 2003-05-26 |
| STROMSTEN, Catharina, Vice President | Director | 2005-12-09 | 2007-04-17 |
| TIELINEN, Esa | Director | 2000-09-01 | 2007-01-15 |
| VESTERLAND, Lars Olaf | Director | 1999-09-01 | 2000-09-01 |
| VESTERLUND, Lars Olov | Director | 2003-05-26 | 2005-12-09 |
| WOLSTENHULME, David | Director | 1994-03-22 | 1994-12-12 |
| YDE-ANDERSEN, Finn | Director | 1994-12-19 | 1997-01-01 |
| WATERLOW NOMINEES LIMITED | Corporate Nominee Director | 1994-03-22 | 1994-03-22 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Thomas Peter Sjölin | Individual | significant-influence-or-control-as-firm | 2025-06-16 | Active |
| Mr Thomas Hogklint | Individual | Significant influence, significant-influence-or-control-as-firm | 2019-12-30 | Ceased 2025-02-28 |
| Head Of Business Unit Ecommerce & Logistics Tim Jornsen | Individual | Appoints directors | 2017-01-01 | Ceased 2019-12-30 |
Filing timeline
Last 20 of 163 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-02-23 | ANNOTATION | miscellaneous | Legacy | |
| 2025-10-28 | AA | accounts | Accounts with accounts type full | |
| 2025-07-01 | CH01 | officers | Change person director company with change date | |
| 2025-07-01 | AP01 | officers | Appoint person director company with name date | |
| 2025-07-01 | PSC01 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-07-01 | PSC09 | persons-with-significant-control | Withdrawal of a person with significant control statement | |
| 2025-05-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-05-01 | PSC08 | persons-with-significant-control | Notification of a person with significant control statement | |
| 2025-03-04 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2025-03-04 | TM01 | officers | Termination director company with name termination date | |
| 2025-03-03 | AP03 | officers | Appoint person secretary company with name date | |
| 2025-03-03 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-02-18 | AP03 | officers | Appoint person secretary company with name date | |
| 2025-02-18 | TM02 | officers | Termination secretary company with name termination date | |
| 2024-10-13 | AA | accounts | Accounts with accounts type full | |
| 2024-07-05 | AP01 | officers | Appoint person director company with name date | |
| 2024-07-01 | TM02 | officers | Termination secretary company with name termination date | |
| 2024-07-01 | AP03 | officers | Appoint person secretary company with name date | |
| 2024-07-01 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 9
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-13.2%
£24,711,217 £21,437,192
-
Cash
+71.3%
£5,612,800 £9,612,151
-
Net assets
+0.6%
£7,425,101 £7,467,686
-
Employees
+6%
50 53
-
Operating profit
-175.1%
£484,198 -£363,761
-
Profit before tax
-91.7%
£754,335 £62,961
-
Wages
+17.9%
£1,675,704 £1,975,873
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers