THE MEDIA TRUST

Company number

02895790

Status

Active

Incorporation

1994-02-08

Last accounts made up

2025-03-31

Account category

FULL

Primary SIC

88990

Hubs

UK Healthcare

Accounting basis

FRS 102

Reporting scope

Standalone (parent only)

Auditor

Sayer Vincent LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“The Trustees consider that there is a reasonable expectation that Media Trust has adequate resources to continue in operational existence for the foreseeable future.”

Subsidiaries

• Media Trust Trading Limited · 100% held · England & Wales · dormant

Significant events

• “In 2025, charities continue to operate under intense pressure. Media Trust remains committed to building the digital skills and communications confidence of charities, particularly smaller organisations working at the sharpest edges of social need.”
• “Over the past year, we supported over 4,400 charities working across areas like employment opportunity, refugee support, violence against women and girls and mental health.”
• “We also trained almost 400 people through our under-represented talent programmes, helping them build the skills to pursue careers in media and the creative industries, and help the industry create a pipeline of talent.”
• “In 2025 alone, 1,400 professionals stepped up as mentors, trainers, speakers and filmmakers, donating 17,000 hours of their time.”
• “Launched Year 6 of Stronger Voices in July 2024, supporting 20 London-based equality organisations to strengthen their strategic communications ahead of the general election.”
• “Year 4 of Communicating Climate launched in April 2024, supporting 20 climate and environmental organisations at a moment of growing urgency around climate justice and biodiversity loss.”
• “Media Trust partnered with Tik Tok to launch the Tik Tok Charity Academy, equipping charities with the confidence and skills to communicate, campaign and fundraise on the platform.”
• “Between January and March 2025, we supported 412 charities across the UK, via online and in person training sessions, to strengthen their digital marketing capabilities through our Digital Marketing Strategy programme.”
• “This year, we produced 43 powerful short films for charities supported by Crucible Foundation, John Lyon's Charity, the Mercers' Company and Santander Foundations.”
• “Between April 2024 and March 2025, Media Trust supported London youth charities through our Capacity Support Programme with John Lyon's Charity, delivering 568 hours of tailored training, mentoring, and one-to-one strategy support.”
• “In 2024, Media Trust teamed up with Havas, as part of their Havas: Boost initiative, to launch an online mentoring programme aimed at supporting people from low socioeconomic backgrounds in the Northwest of England to access the media and advertising industries.”
• “Also in 2024, Media Trust partnered with Amazon Ads to deliver a free mentoring programme for people from low socioeconomic backgrounds who received one-to-one mentoring, group mentoring, and a week of paid work experience at Amazon Ads.”
• “In 2024, Media Trust launched Reframing Disability, a mentoring programme in partnership with Leo Burnett, to support disabled and neurodivergent talent in the creative industries.”
• “With support from the ScreenSkills High-End TV Skills Fund, Media Trust launched a training programme to help 21 mid-career freelance professionals transition into high-end television.”
• “In partnership with The King's Trust, Media Trust delivered another successful cycle of Making it in Media, supporting young people not in education, employment or training.”
• “Media Trust joined Warner Bros. Discovery Access to deliver Reframe the Game, supporting women filmmakers to tell stories from across women's sport.”
• “In partnership with Warner Bros. Discovery Access, Media Trust delivered the third season of Black Britain Unspoken, a programme that supports emerging Black British filmmakers from pitch to production.”
• “A major milestone this year was the launch of our enhanced online volunteer platform, designed to match volunteers and charities more efficiently based on skills and needs.”
• “We also marked International Women's Day 2025 with our ninth Women's Voices event, connecting 15 charities supporting women and girls with over 100 media volunteers from Google, Meta, BBC and more.”
• “In partnership with News UK, Media Trust delivered five speed pitching events designed to elevate the voices of charities representing women and girls, LGBTQIA+ communities, South Asian, Black and Disabled communities.”
• “Through a series of monthly drop-in clinics, Media Trust and Edelman provided 176 charities with one-to-one, real-time support on their most pressing communications challenges.”
• “In 2025-26, Media Trust is focusing on three key priorities. First, we're launching an AI skills training pilot with NCVO, funded by CPI and the Google.org AI Opportunity Fund.”
• “Second, we're developing a new programme to strengthen charities' ability to counter misinformation and disinformation through fact-checking skills, trusted data sources and AI-powered tools.”
• “Finally, we're expanding our climate communications work through a major new partnership to ensure those most affected by climate change, including disabled people, ethnic minority communities and low-income groups, can shape the narrative and influence policy.”

Auditor / going-concern / subsidiary information is extracted from the PDF version of the latest annual accounts and is not tagged in iXBRL. About these numbers