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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-07-12 (in 2mo)

Last made up 2025-06-28

Watchouts

None on the register

Cash

£21K

-81.4% lowest in 5 filed years

Net assets

£1M

+122.6% vs 2023

Employees

34

-2.9% lowest in 5 filed years

Profit before tax

Period ending 2024-12-31

Name history

Renamed 3 times since incorporation

  1. JORDAN REFLECTORS LIMITED 1996-05-01 → present
  2. ADD REFLECTORS LIMITED 1996-02-22 → 1996-05-01
  3. ADD REFLECTORS LIMITED 1993-08-17 → 1996-02-22
  4. ACTIONFLARE LIMITED 1993-08-10 → 1993-08-17

Accounts

9-year trend · latest reflected 2024-12-31

Metric Trend 2020-01-012020-12-312021-01-012021-12-312022-01-012022-12-312023-01-012023-12-312024-12-31
Turnover
Operating profit
Profit before tax
Net profit £119,916£266,301£490,218£427,614£2,580,166
Cash £222,999£33,017£30,802£113,186£21,058
Total assets less current liabilities £1,706,585£1,425,711£1,057,482£975,521£1,537,968
Net assets £947,953£557,860£1,241,914
Equity £1,856,197£1,570,113£1,570,113£1,306,707£1,306,707£947,953£947,953£557,860£1,241,914
Average employees 4240353534
Wages

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

People

3 active · 12 resigned

Name Role Appointed Born Nationality
JORDAN, Ulrich Director 1993-08-24 Jan 1961 German
RANGER, Mark Director 2025-09-01 Apr 1975 British
SHOOBRIDGE, Paul Michael Director 2010-09-01 Apr 1966 British
Show 12 resigned officers
Name Role Appointed Resigned
BLETSO, Bryan Edward Secretary 1993-08-12 1993-08-13
MARTIN, Brian James Secretary 1993-08-17 2012-04-10
SAME-DAY COMPANY SERVICES LIMITED Corporate Nominee Secretary 1993-08-10 1993-08-12
BAKER, Maria Director 2022-01-01 2024-09-20
BLETSO, Bryan Edward Director 1993-08-13 1993-08-17
EBNER, Oskar Director 1993-08-12 1998-06-30
GREGORY, Nigel Martin Director 2015-01-01 2020-10-31
KENT, Stephen William Director 1999-03-01 2004-12-20
MARTIN, Brian James Director 1993-08-17 2012-04-10
WARD, George Frederick Director 1993-08-17 2009-08-31
WRIGHT, David Brian Director 2009-08-31 2021-12-31
WILDMAN & BATTELL LIMITED Corporate Nominee Director 1993-08-10 1993-08-12

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Mr Ulrich Jordan Individual Shares 75–100%, Voting 75–100%, Appoints directors 2016-04-06 Active

Filing timeline

Last 20 of 130 total filings

Date Type Category Description
2025-10-07 RP01AP01 officers Replacement filing of director appointment with name PDF
2025-09-30 AA accounts Accounts with accounts type group PDF
2025-09-22 AP01 officers Appoint person director company with name date
2025-07-11 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-11-04 AA accounts Accounts with accounts type group PDF
2024-09-20 TM01 officers Termination director company with name termination date PDF
2024-08-29 AD01 address Change registered office address company with date old address new address PDF
2024-07-13 PSC04 persons-with-significant-control Change to a person with significant control PDF
2024-07-12 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-09-28 AA accounts Accounts with accounts type group PDF
2023-07-10 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-07-21 CH01 officers Change person director company with change date PDF
2022-07-12 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-05-30 AA accounts Accounts with accounts type group PDF
2022-01-18 AP01 officers Appoint person director company with name date PDF
2022-01-18 TM01 officers Termination director company with name termination date PDF
2021-07-09 CS01 confirmation-statement Confirmation statement with updates PDF
2021-07-09 CH01 officers Change person director company with change date PDF
2021-07-09 CH01 officers Change person director company with change date PDF
2021-06-07 AA accounts Accounts with accounts type group

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
4

last 12 months

Capital events
0

last 24 months

Officers appointed
1

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers

Official Companies House page