DESIRA GROUP PLC
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Next accounts due
2026-06-30 (in 1mo)
Last filed for 2024-12-31
Confirmation statement due
2027-04-02 (in 11mo)
Last made up 2026-03-19
Watchouts
None on the register
Cash
£2K
-88% lowest in 3 filed years
Net assets
£4M
-4.1% lowest in 3 filed years
Employees
175
+4.8% highest in 3 filed years
Profit before tax
£195K
-63.6% lowest in 3 filed years
Name history
Renamed 2 times since incorporation
- DESIRA GROUP PLC 2001-06-18 → present
- D.M.C. (EAST ANGLIA) LIMITED 1990-06-28 → 2001-06-18
- RAPID 9889 LIMITED 1990-03-19 → 1990-06-28
Net assets
4-year trend · vs Consumer Discretionary median
Accounts
4-year trend · latest reflected 2024-12-31
| Metric | Trend | 2022-01-01 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Turnover | — | £64,632,700 | £68,068,896 | £70,813,087 | |
| Operating profit | — | £1,646,557 | £571,199 | £327,899 | |
| Profit before tax | — | £1,623,442 | £535,599 | £195,071 | |
| Net profit | — | — | £417,400 | £106,042 | |
| Cash | — | £41,372 | £14,017 | £1,682 | |
| Total assets less current liabilities | — | £5,132,844 | £5,152,977 | £4,940,403 | |
| Net assets | — | £4,672,958 | £4,690,358 | £4,496,400 | |
| Equity | — | £4,672,958 | £4,690,358 | £4,496,400 | |
| Average employees | — | 163 | 167 | 175 | |
| Wages | — | £4,374,781 | £4,835,000 | £5,097,530 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2022-01-01 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Operating margin | — | 2.5% | 0.8% | 0.5% | |
| Net margin | — | — | 0.6% | 0.1% | |
| Return on capital employed | — | 32.1% | 11.1% | 6.6% | |
| Current ratio | — | — | 1.28x | 0.88x | |
| Interest cover | — | 71.23x | 16.04x | 2.47x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Larking Gowen LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. We have not identified any material uncertainties relating to events or conditions that may cast significant doubt on the Company's ability to continue as a going concern.”
Group structure
- DESIRA GROUP PLC · parent
- Desira Norfolk Limited 100%
- Keyroute Limited 100%
- Simpsons Garage (Gt. Yarmouth) Limited 100%
Significant events
- “In April 2024 the Company completed a share purchase of Simpsons Garage (Gt. Yarmouth) Limited.”
- “The year ahead also brings an exciting move with the opening of a new Nissan showroom in King's Lynn.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 14 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| GANT, Michelle Suzanne | Secretary | 2009-02-01 | — | British |
| DESIRA, John Paul | Director | — | Jul 1948 | British |
| DESIRA, Susan Margaret | Director | 2007-11-27 | May 1949 | British |
| GANT, Michelle Suzanne | Director | 2000-02-18 | Jun 1974 | British |
| STONE, Stuart Peter | Director | 2008-09-24 | Nov 1969 | British |
Show 14 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| DESIRA, John Paul | Secretary | — | 1995-03-13 |
| NORMAN, Peter Charles Russell | Secretary | 1995-03-13 | 1995-11-07 |
| SUNDERLAND, Colin Arnold | Secretary | 1995-11-07 | 2008-12-02 |
| BAILES, Peter Leonard Arthur | Director | 2006-08-10 | 2010-01-22 |
| BAILES, Peter Leonard Arthur | Director | 1997-11-06 | 1998-10-20 |
| BELL, Frazer Keith | Director | 2004-11-25 | 2005-05-24 |
| DESIRA, Joseph | Director | — | 1997-07-29 |
| DESIRA, Sauveur | Director | — | 1997-07-29 |
| HARDMAN, Andrew George | Director | 2001-08-13 | 2005-07-22 |
| NORMAN, Peter Charles Russell | Director | — | 2001-07-26 |
| POCHIN, Jonathan Shane | Director | 1997-11-06 | 2007-10-06 |
| PRETTY, Rodney James | Director | — | 1996-12-19 |
| STOCKS, Nigel | Director | 1997-11-06 | 2002-08-02 |
| SUNDERLAND, Colin Arnold | Director | 1995-11-07 | 2008-12-02 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Desira Holdings Plc | Corporate entity | Shares 75–100% | 2016-04-06 | Active |
Filing timeline
Last 20 of 171 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-07-01 | AA | accounts | Accounts with accounts type full | |
| 2025-04-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-06-28 | AA | accounts | Accounts with accounts type full | |
| 2024-03-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-08-03 | AAMD | accounts | Accounts amended with accounts type full | |
| 2023-07-13 | AA | accounts | Accounts with accounts type full | |
| 2023-03-31 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-07-05 | AA | accounts | Accounts with accounts type full | |
| 2022-03-30 | SH01 | capital | Capital allotment shares | |
| 2022-03-30 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2021-10-02 | AA | accounts | Accounts with accounts type full | |
| 2021-06-24 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2021-05-10 | SH01 | capital | Capital allotment shares | |
| 2021-05-10 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2020-09-30 | AA | accounts | Accounts with accounts type full | |
| 2020-04-02 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2019-07-11 | SH01 | capital | Capital allotment shares | |
| 2019-07-02 | AA | accounts | Accounts with accounts type full | |
| 2019-04-09 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+4%
£68,068,896 £70,813,087
highest in 3 filed years
-
Cash
-88%
£14,017 £1,682
lowest in 3 filed years
-
Net assets
-4.1%
£4,690,358 £4,496,400
lowest in 3 filed years
-
Employees
+4.8%
167 175
highest in 3 filed years
-
Operating profit
-42.6%
£571,199 £327,899
lowest in 3 filed years
-
Profit before tax
-63.6%
£535,599 £195,071
lowest in 3 filed years
-
Wages
+5.4%
£4,835,000 £5,097,530
highest in 3 filed years
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers