SEGA AMUSEMENTS INTERNATIONAL LIMITED
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Next accounts due
2026-12-31 (in 7mo)
Last filed for 2025-03-31
Confirmation statement due
2026-09-14 (in 4mo)
Last made up 2025-08-31
Watchouts
None on the register
Cash
£11M
+46.2% highest in 4 filed years
Net assets
£27M
+13.4% highest in 4 filed years
Employees
97
+7.8% highest in 4 filed years
Profit before tax
£4M
-2.5% vs 2024
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · latest reflected 2025-03-31
| Metric | Trend | 2022-03-31 | 2022-04-01 | 2023-03-31 | 2023-04-01 | 2024-03-31 | 2025-03-31 |
|---|---|---|---|---|---|---|---|
| Turnover | £23,533,727 | — | £41,147,176 | — | £44,432,202 | £40,103,947 | |
| Operating profit | £238,409 | — | £2,015,815 | — | £3,660,625 | £3,306,036 | |
| Profit before tax | £238,976 | — | £2,095,771 | — | £3,934,648 | £3,836,001 | |
| Net profit | £492,997 | — | £1,664,920 | — | £3,168,832 | £3,145,482 | |
| Cash | £4,559,397 | — | £4,872,843 | — | £7,211,916 | £10,547,001 | |
| Total assets less current liabilities | £18,786,851 | — | £20,451,771 | — | £24,109,003 | £27,357,226 | |
| Net assets | £18,705,656 | — | £20,370,576 | — | £23,539,407 | £26,684,889 | |
| Equity | £18,705,656 | £18,705,656 | £20,370,576 | £20,370,576 | £23,539,407 | £26,684,889 | |
| Average employees | 69 | — | 78 | — | 90 | 97 | |
| Wages | £2,926,466 | — | £4,187,700 | — | £4,970,391 | £5,517,351 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2022-03-31 | 2022-04-01 | 2023-03-31 | 2023-04-01 | 2024-03-31 | 2025-03-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | 1.0% | — | 4.9% | — | 8.2% | 8.2% | |
| Net margin | 2.1% | — | 4.0% | — | 7.1% | 7.8% | |
| Return on capital employed | 1.3% | — | 9.9% | — | 15.2% | 12.1% | |
| Current ratio | — | — | — | — | 3.23x | 3.80x | |
| Interest cover | 2907.43x | — | 705.57x | — | — | 8433.77x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Menzies LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.”
Group structure
- SEGA AMUSEMENTS INTERNATIONAL LIMITED · parent
- Pineway Global Limited 27.5%
- Urban Fun Limited 68.75%
- Indigo UK Bidco Limited 100%
Significant events
- “Sales were down £4.3m in the year at £40.1m when compared to the year to 31 March 2024. This was mainly due to decreased sales of Amusement Machines in the US and Merchandise sales.”
- “Early 2025 the US introduced new tariffs on certain categories of goods imported into the US from China and other countries resulting in increased import duties.”
- “On 14 August 2025, the company entered into a further loan agreement with Urban Fun Limited. The funds have been provided as an unsecured loan of £2,500,000.”
- “On 7 October 2025, 27.5% of Pineway Global Limited was acquired by the Company for USD $275.”
- “On 8 October 2025, 68.75% of Urban Fun Limited was acquired by the Company for £55.”
- “As of 14 October 2025, there is considered to be no ultimate controlling party.”
- “On 12 November 2025, the Company acquired 100% of Indigo UK Bidco Limited for £1.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 45 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| HOWE, Louise Mary | Secretary | 2022-05-03 | — | — |
| ALLISON, Nigel Geoffrey | Director | 2022-05-03 | Jan 1968 | British |
| BURKE, Justin James | Director | 2022-05-03 | Nov 1970 | British |
| ELKHAWAD, Siraj Osman | Director | 2020-04-01 | Mar 1970 | British |
Show 45 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BARRON, David | Secretary | — | 2004-03-02 |
| CORDER, Rachel Anne | Secretary | 1995-09-18 | 1996-08-08 |
| FAIRLIE, Michele Clarissa | Secretary | 1993-07-15 | 1995-08-31 |
| MEASDAY, Philippa Jane | Secretary | 1996-08-20 | 2000-12-31 |
| PENNINGTON, Roger Stuart | Secretary | 2002-01-28 | 2021-04-09 |
| BARRON, David | Director | — | 2004-03-02 |
| DEITH, Robert | Director | — | 2000-01-31 |
| HADO, Toshiyuki | Director | 2006-06-01 | 2007-06-26 |
| HIRAI, Yukitomo | Director | 2002-06-12 | 2004-11-30 |
| HIRANO, Takahiko | Director | 2000-08-24 | 2002-02-28 |
| HORII, Kenji | Director | 1995-07-07 | 1997-05-21 |
| INA, Mikio | Director | 2015-07-20 | 2021-03-30 |
| ISHIHARA, Nobuhiko | Director | 2006-06-01 | 2007-11-26 |
| KANARI, Toshitsugu | Director | 2015-07-20 | 2017-04-01 |
| KANEMURA, Hideyuki | Director | 1999-09-06 | 2000-08-29 |
| KIEFFER, George Charles | Director | — | 1995-01-03 |
| KIKUCHI, Koichi | Director | 2003-06-25 | 2005-12-01 |
| MALLERY, Colin Clifford | Director | — | 2000-07-21 |
| MATSUO, Toru | Director | 2012-06-01 | 2013-10-29 |
| MIYAJIMA, Kenji | Director | 1995-07-07 | 1999-09-06 |
| MIYAZAKI, Tatsuyuki | Director | 2007-11-26 | 2012-06-01 |
| MORI, Keiji | Director | 2002-06-12 | 2007-06-26 |
| MORIYA, Morio | Director | 2015-07-20 | 2021-03-30 |
| NAGAI, Akira | Director | 2002-06-12 | 2004-03-31 |
| NAGAI, Akira | Director | 1998-07-27 | 1999-09-06 |
| NAITO, Tsuneo | Director | — | 1999-09-06 |
| NAKANISHI, Nobuo | Director | 1995-07-07 | 2000-08-29 |
| NAKAYAMA, Takeshi | Director | 2017-04-01 | 2019-08-01 |
| OGATA, Takenori | Director | — | 1998-07-27 |
| PENNINGTON, Roger Stuart | Director | 2005-12-01 | 2021-04-09 |
| PENNINGTON, Roger Stuart | Director | 2000-07-19 | 2000-10-09 |
| SAKURAI, Daizaburo | Director | 1999-09-06 | 2000-08-29 |
| SEITA, Yukifusa | Director | 1997-05-21 | 1998-07-27 |
| SELBY, Andrew Stuart | Director | 1992-02-01 | 2000-07-21 |
| SUZUKI, Yoshiharu | Director | 2007-06-26 | 2007-11-26 |
| SUZUKI, Yoshiharu | Director | 2004-04-01 | 2006-06-01 |
| TAKEMOTO, Junya | Director | 2019-08-01 | 2021-03-30 |
| THOMPSON, Barrington Keith | Director | — | 2001-09-30 |
| UCHIMURA, Tadashi | Director | 1999-09-06 | 2001-08-29 |
| UEHARA, Takeshi | Director | 2000-08-24 | 2003-06-25 |
| WATANABE, Kunihiko | Director | 2005-12-01 | 2012-06-01 |
| WILLIAMS, Paul | Director | 2005-12-01 | 2025-10-14 |
| YAMADA, Jun | Director | 2013-04-01 | 2015-07-20 |
| YAMAKATA, Satoshi | Director | 2013-10-29 | 2015-07-20 |
| YAMASHITA, Shigeru | Director | 2012-06-01 | 2015-07-20 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Kaizen Entertainment Limited | Corporate entity | Shares 75–100% | 2021-03-30 | Active |
| Sega Sammy Holdings Inc | Corporate entity | Shares 75–100% | 2016-04-06 | Ceased 2021-03-30 |
Filing timeline
Last 20 of 341 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-12-24 | AA | accounts | Accounts with accounts type full | |
| 2025-10-21 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-20 | AA | accounts | Accounts with accounts type full | |
| 2024-09-03 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-03-07 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2024-03-07 | RESOLUTIONS | resolution | Resolution | |
| 2024-03-07 | CAP-SS | insolvency | Legacy | |
| 2024-03-07 | SH20 | capital | Legacy | |
| 2023-12-20 | AA | accounts | Accounts with accounts type full | |
| 2023-09-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-09-06 | CH01 | officers | Change person director company with change date | |
| 2022-12-22 | AA | accounts | Accounts with accounts type full | |
| 2022-09-05 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-08-31 | CH01 | officers | Change person director company with change date | |
| 2022-05-09 | CH01 | officers | Change person director company with change date | |
| 2022-05-09 | AP03 | officers | Appoint person secretary company with name date | |
| 2022-05-09 | AP01 | officers | Appoint person director company with name date | |
| 2022-05-09 | AP01 | officers | Appoint person director company with name date | |
| 2021-12-10 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-03-31 vs 2024-03-31
-
Turnover
-9.7%
£44,432,202 £40,103,947
-
Cash
+46.2%
£7,211,916 £10,547,001
highest in 4 filed years
-
Net assets
+13.4%
£23,539,407 £26,684,889
highest in 4 filed years
-
Employees
+7.8%
90 97
highest in 4 filed years
-
Operating profit
-9.7%
£3,660,625 £3,306,036
-
Profit before tax
-2.5%
£3,934,648 £3,836,001
-
Wages
+11%
£4,970,391 £5,517,351
highest in 4 filed years
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers