PENSION POTENTIAL LIMITED
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Next accounts due
2027-09-30 (in 1y)
Last filed for 2025-12-31
Confirmation statement due
2027-01-14 (in 8mo)
Last made up 2025-12-31
Watchouts
None on the register
Cash
£842K
-13.1% vs 2024
Net assets
£2M
-84.9% vs 2024
Employees
7
-12.5% vs 2024
Profit before tax
-£663K
-103.6% vs 2024
Name history
Renamed 4 times since incorporation
- PENSION POTENTIAL LIMITED 2024-04-02 → present
- PUNTER SOUTHALL DEFINED CONTRIBUTION CONSULTING LIMITED 2010-03-03 → 2024-04-02
- PSFM (CITY ASSURANCE CONSULTANTS) LIMITED 2009-04-14 → 2010-03-03
- CITY ASSURANCE CONSULTANTS LIMITED 1987-04-02 → 2009-04-14
- CITY ASSURANCE PROPERTIES LIMITED 1966-03-10 → 1987-04-02
Net assets
2-year trend · vs Financials median
Accounts
2-year trend · latest reflected 2025-12-31
| Metric | Trend | 2024-12-31 | 2025-12-31 |
|---|---|---|---|
| Turnover | £1,405,798 | £586,365 | |
| Operating profit | -£3,194,512 | -£1,442,195 | |
| Profit before tax | £18,654,434 | -£662,654 | |
| Net profit | £18,641,495 | -£662,175 | |
| Cash | £968,755 | £842,314 | |
| Total assets less current liabilities | £12,145,077 | £1,822,586 | |
| Net assets | £12,066,814 | £1,822,586 | |
| Equity | £12,066,814 | £1,822,586 | |
| Average employees | 8 | 7 | |
| Wages | £1,521,480 | £877,427 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-12-31 | 2025-12-31 |
|---|---|---|---|
| Operating margin | -227.2% | -246.0% | |
| Net margin | 1326.0% | -112.9% | |
| Return on capital employed | -26.3% | -79.1% | |
| Gearing (liabilities / total assets) | 12.5% | 60.5% | |
| Current ratio | 5.34x | 0.74x | |
| Interest cover | -105.41x | -101.62x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101 Reduced Disclosure Framework
- Reporting scope
- Standalone (parent only)
- Auditor
- BDO LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The financial statements have been prepared on a going concern basis, which assumes that the Company will continue in operational existence for the foreseeable future. The Directors have prepared projections to 31 December 2028. These projections have been prepared using assumptions which the Directors consider to be appropriate to the current financial position of the Company as regards to current expected revenues and its cost base, and the Company's investments, borrowing and debt repayment plans. These projections are subject to regular stress testing over a three year time period.”
Significant events
- “On the 27 March 2025 the Company sold the full investment in Craven Street Wealth Limited for £1.69m cash and a £2.53m investment in Avalon Holdco Limited for a gain of £388k (see note 9).”
- “On 31 January 2024 the Company disposed of the Employee Benefits Business and on the 29 February 2024 the Company disposed of the Financial Planning Business.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 25 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BUTLER, Steven Paul | Director | 2015-06-22 | Feb 1970 | British |
| DAVIDSON, Gary Andrew | Director | 2023-01-11 | Feb 1966 | British |
| PUNTER, Jonathan Dominic | Director | 2017-06-20 | May 1957 | British |
Show 25 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ADAMSON, Ian Gray | Secretary | — | 1997-08-03 |
| HARRISON, Richard Steuart Cholmeley | Secretary | 1997-08-03 | 2002-06-28 |
| LOVESEY, Jane Hannah | Secretary | 2002-06-28 | 2003-02-07 |
| NASH, Ian Eric | Secretary | 2008-08-28 | 2025-07-31 |
| RIMMER, Steven | Secretary | 2005-09-30 | 2008-08-28 |
| TAYLOR, Iain | Secretary | 2003-02-07 | 2005-09-30 |
| BATTAMS, Elizabeth Anne | Director | 2010-02-11 | 2015-12-02 |
| BATTING, John Paul | Director | 2010-02-11 | 2018-01-11 |
| BISHOP, Clive | Director | — | 1992-09-30 |
| HAMILTON-HUNT, John | Director | 2008-08-28 | 2010-02-11 |
| HARRISON, Richard Steuart Cholmeley | Director | — | 2002-06-28 |
| INGHAM, Richard John Stafford | Director | — | 2002-06-28 |
| JOHNSTON, Paul James | Director | 2008-08-28 | 2015-06-22 |
| MARTIN, Philip Roy | Director | 2003-03-03 | 2006-12-12 |
| MCKELVEY, Kenneth John | Director | 2017-06-20 | 2019-03-14 |
| MORAHAN, Alan Gerard | Director | 2016-01-01 | 2024-03-26 |
| PARKINSON, Bryan George | Director | 2022-11-09 | 2023-02-28 |
| PHILLIPS, Ann | Director | 2004-06-01 | 2009-10-07 |
| RIMMER, Steven | Director | 2002-06-28 | 2009-03-12 |
| SAMUELS, James Anthony Angus | Director | 2017-06-20 | 2023-01-11 |
| STANCOMBE, Damian Paul | Director | 2010-02-11 | 2010-08-16 |
| TAYLOR, Iain | Director | 1995-11-01 | 2009-10-07 |
| TRESMAN, Geoffrey David | Director | 2008-08-28 | 2010-02-11 |
| WALLAS, Andrew Stanley | Director | 2002-06-28 | 2008-08-28 |
| WARREN, Philip Simon | Director | — | 2009-10-07 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Punter Southall Retirement Solutions Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 189 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-10-09 RESOLUTIONS Resolution
- 2024-04-02 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-01 | AA | accounts | Accounts with accounts type full | |
| 2026-01-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-08-01 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-06-13 | AA | accounts | Accounts with accounts type full | |
| 2025-01-10 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-10-09 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2024-10-09 | RESOLUTIONS | resolution | Resolution | |
| 2024-10-09 | CAP-SS | insolvency | Legacy | |
| 2024-10-09 | SH20 | capital | Legacy | |
| 2024-07-22 | RP04TM01 | officers | Second filing of director termination with name | |
| 2024-05-17 | AA | accounts | Accounts with accounts type full | |
| 2024-04-03 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2024-04-02 | CERTNM | change-of-name | Certificate change of name company | |
| 2024-03-25 | TM01 | officers | Termination director company with name termination date | |
| 2024-01-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-08-10 | AA | accounts | Accounts with accounts type full | |
| 2023-02-28 | TM01 | officers | Termination director company with name termination date | |
| 2023-01-12 | AP01 | officers | Appoint person director company with name date | |
| 2023-01-12 | TM01 | officers | Termination director company with name termination date | |
| 2023-01-12 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 2
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-12-31 vs 2024-12-31
-
Turnover
-58.3%
£1,405,798 £586,365
-
Cash
-13.1%
£968,755 £842,314
-
Net assets
-84.9%
£12,066,814 £1,822,586
-
Employees
-12.5%
8 7
-
Operating profit
+54.9%
-£3,194,512 -£1,442,195
-
Profit before tax
-103.6%
£18,654,434 -£662,654
-
Wages
-42.3%
£1,521,480 £877,427
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers