WHISTL (DOORDROP MEDIA) LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-04-14 (in 11mo)
Last made up 2026-03-31
Watchouts
Cash
£11M
-11.5% vs 2023
Net assets
£14M
-16.4% vs 2023
Employees
43
0% vs 2023
Profit before tax
£289K
+21.9% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Name history
Renamed 2 times since incorporation
- WHISTL (DOORDROP MEDIA) LIMITED 2014-09-15 → present
- TNT POST (DOORDROP MEDIA) LIMITED 2006-04-24 → 2014-09-15
- CIRCULAR DISTRIBUTORS LIMITED 1958-10-21 → 2006-04-24
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £31,382,000 | £35,418,000 | |
| Operating profit | £237,000 | £289,000 | |
| Profit before tax | £237,000 | £289,000 | |
| Net profit | £174,000 | £209,000 | |
| Cash | £12,494,000 | £11,060,000 | |
| Total assets less current liabilities | £17,139,000 | £14,349,000 | |
| Net assets | £17,050,000 | £14,259,000 | |
| Equity | £17,050,000 | £14,259,000 | |
| Average employees | 43 | 43 | |
| Wages | £1,957,000 | £2,079,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 0.8% | 0.8% | |
| Net margin | 0.6% | 0.6% | |
| Return on capital employed | 1.4% | 2.0% | |
| Gearing (liabilities / total assets) | 27.9% | 28.9% | |
| Current ratio | 3.56x | 2.36x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Ernst & Young LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The company is part of a larger group and the Directors have received confirmation from the ultimate parent company Whistl Consolidated Limited (see note 22) that should it be required financial support to enable the company to meet its liabilities as and when they fall due, will be available through to 31 August 2026 which is at least 12 months from the date of approval of these financial statements.”
Group structure
- WHISTL (DOORDROP MEDIA) LIMITED · parent
- Relish Agency Limited 100%
Significant events
- “Inflationary pressures had already been increasing globally since 2022, as demand for goods and energy outpaced supply, due to Russia's invasion of Ukraine in February 2022. This was exacerbated by Israel's invasion of Gaza in October 2023.”
- “The major success story of the year was Leafletdrop reaching an increasing number of new customers using its self-serve platform.”
- “On 19th December 2024 the company acquired the investment in Relish Agency Limited from Whistl UK Limited at the carrying value.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
7 active · 17 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| EVANS, John | Secretary | 2014-06-01 | — | — |
| DAVIES, Mark Jonathan | Director | 2006-08-01 | Jul 1970 | British |
| HOME, Kathleen Ruth | Director | 2001-04-01 | Jun 1963 | British |
| KEILTY, Ian David | Director | 2025-07-01 | Jul 1972 | British |
| PARMAR, Manoj Kumar | Director | 2011-05-13 | Oct 1966 | British |
| POLGLASS, Nigel Graham | Director | 2024-06-14 | May 1961 | British |
| WELLS, Nicholas Mark | Director | — | Jul 1959 | British |
Show 17 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| DYMOTT, James Graham | Secretary | 2006-01-03 | 2006-11-15 |
| LOVE, Graeme | Secretary | 1991-04-04 | 2006-01-03 |
| RUSSELL, Angus Neil | Secretary | 2006-11-15 | 2014-06-01 |
| DILLON, Lynn | Director | 2006-01-01 | 2015-12-31 |
| DINSEY, James Terrance | Director | 1993-04-01 | 2015-12-31 |
| DYMOTT, James Graham | Director | 2006-01-03 | 2011-05-13 |
| GODDARD, Andrew Philip | Director | 1993-04-01 | 2006-11-15 |
| GREIJMANS, Joannes Mathias Jocobus Michel | Director | 2001-05-04 | 2005-04-01 |
| HEATH, Collin Albert | Director | — | 2001-05-04 |
| JAMES, Philip John | Director | 1995-04-01 | 2000-04-01 |
| KLENE, Albert | Director | 2001-05-04 | 2003-11-17 |
| KUNZ, Pieter Hidde | Director | 2003-11-17 | 2006-09-20 |
| LOVE, Graeme | Director | 1991-04-04 | 2006-04-01 |
| MORGAN, Peter John Leslie | Director | — | 2001-05-04 |
| NEILSON, Charles Andrew Seton | Director | 1995-04-01 | 2012-12-31 |
| RIX, Timothy Mark | Director | 2006-01-01 | 2010-08-31 |
| VIAN, Christopher | Director | — | 1991-05-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Whistl Uk Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2024-12-19 | Active |
| Whistl Marketing Services Group Limited | Corporate entity | Shares 75–100% | 2016-06-30 | Ceased 2024-12-19 |
Filing timeline
Last 20 of 191 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-09-23 | AA | accounts | Accounts with accounts type full | |
| 2025-07-08 | AP01 | officers | Appoint person director company with name date | |
| 2025-04-01 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-12-23 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2024-12-23 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-09-13 | AA | accounts | Accounts with accounts type full | |
| 2024-06-26 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-06-16 | AP01 | officers | Appoint person director company with name date | |
| 2024-04-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-08-14 | AA | accounts | Accounts with accounts type full | |
| 2023-04-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-11-19 | AD01 | address | Change registered office address company with date old address new address | |
| 2022-06-08 | AA | accounts | Accounts with accounts type full | |
| 2022-04-04 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-07-10 | AA | accounts | Accounts with accounts type full | |
| 2021-03-31 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-11-03 | AA | accounts | Accounts with accounts type full | |
| 2020-03-31 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2019-10-01 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+12.9%
£31,382,000 £35,418,000
-
Cash
-11.5%
£12,494,000 £11,060,000
-
Net assets
-16.4%
£17,050,000 £14,259,000
-
Employees
0%
43 43
-
Operating profit
+21.9%
£237,000 £289,000
-
Profit before tax
+21.9%
£237,000 £289,000
-
Wages
+6.2%
£1,957,000 £2,079,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers