MARKET RESEARCH SOCIETY(THE)
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Next accounts due
2026-12-31 (in 7mo)
Last filed for 2025-03-31
Confirmation statement due
2026-06-28 (in 1mo)
Last made up 2025-06-14
Watchouts
Cash
£510K
+86.7% vs 2024
Net assets
£6M
+1.9% highest in 5 filed years
Employees
39
+2.6% vs 2024
Profit before tax
-£81K
-33% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
3 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
Net assets
7-year trend · vs Consumer Discretionary median
Accounts
7-year trend · latest reflected 2025-03-31
| Metric | Trend | 2019-03-31 | 2020-03-31 | 2021-03-31 | 2022-03-31 | 2023-03-31 | 2024-03-31 | 2025-03-31 |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | £2,912,532 | — | — | £4,087,528 | £4,336,967 | |
| Operating profit | — | — | -£14,450 | — | — | -£46,581 | -£66,722 | |
| Profit before tax | — | — | -£83,483 | -£37,988 | £888,808 | -£60,530 | -£80,519 | |
| Net profit | — | — | -£66,588 | -£64,237 | £657,458 | -£60,530 | -£30,124 | |
| Cash | — | — | £530,536 | £529,215 | £753,251 | £273,090 | £509,734 | |
| Total assets less current liabilities | — | — | £5,529,742 | £5,433,420 | £7,432,119 | £7,336,557 | £7,390,340 | |
| Net assets | — | — | £4,681,273 | £4,608,370 | £6,150,817 | £6,090,287 | £6,208,644 | |
| Equity | £4,888,267 | £4,957,340 | £4,681,273 | £4,608,370 | £6,150,817 | £6,090,287 | £6,208,644 | |
| Average employees | — | — | — | — | — | 38 | 39 | |
| Wages | — | — | — | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-03-31 | 2020-03-31 | 2021-03-31 | 2022-03-31 | 2023-03-31 | 2024-03-31 | 2025-03-31 |
|---|---|---|---|---|---|---|---|---|
| Operating margin | — | — | -0.5% | — | — | -1.1% | -1.5% | |
| Net margin | — | — | -2.3% | — | — | -1.5% | -0.7% | |
| Return on capital employed | — | — | -0.3% | — | — | -0.6% | -0.9% | |
| Gearing (liabilities / total assets) | — | — | — | — | — | 34.8% | 35.5% | |
| Current ratio | — | — | — | — | — | 0.72x | 0.73x | |
| Interest cover | — | — | -0.68x | — | — | -3.34x | -4.84x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Abridged
- Yes — abridged accounts (limited disclosure)
- Auditor
- Gravita II LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
14 active · 86 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| FROST, Angela Jane | Secretary | 2012-05-09 | — | — |
| COLE, Rebecca Marie | Director | 2020-04-01 | Aug 1981 | British |
| FRANCIS, Elaine | Director | 2026-04-01 | Sep 1968 | British |
| FROST, Angela Jane | Director | 2012-09-27 | Jul 1957 | British |
| GOSLING, Geoffrey Peter | Director | 2004-04-01 | Aug 1972 | British |
| HAWORTH, John Roger | Director | 2018-11-13 | Aug 1961 | British |
| HOPE, Seema | Director | 2025-04-01 | May 1978 | British |
| NORMAN, Elizabeth Mary | Director | 2025-04-01 | Mar 1961 | British |
| ROGERS, Hannah Elizabeth | Director | 2026-04-01 | Sep 1985 | British |
| SALAMA, Samuel | Director | 2026-04-01 | Jul 1997 | British |
| SALLOWS, James | Director | 2025-04-01 | Feb 1978 | British |
| SANGER, Adrian Nicholas | Director | 2025-04-01 | Jan 1968 | British |
| SINGHAM, Daniel | Director | 2026-04-01 | Mar 1985 | British |
| WHITE, Georgina Helen | Director | 2024-04-01 | Jul 1979 | British |
Show 86 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BARR, David | Secretary | 1997-07-01 | 2011-10-01 |
| CONWAY, Steffen Joachim | Secretary | — | 1997-03-31 |
| ELLIS, Stephen James | Secretary | — | 1993-06-20 |
| KHAN, Raz | Secretary | 2011-10-01 | 2012-05-09 |
| SANTRY, Eamonn | Secretary | 1993-06-20 | 1994-03-31 |
| ALI, Shazia | Director | 2023-04-01 | 2026-03-31 |
| ALTERMAN, David Michael | Director | 2014-04-01 | 2020-03-31 |
| ANDERTON, Rupert James | Director | 2008-04-01 | 2010-09-22 |
| ARBON, Fay Beverley | Director | 2011-04-01 | 2014-03-31 |
| BAIRFELT, Stephen Jeffrey | Director | 2012-04-01 | 2018-03-31 |
| BAKER, Nicholas Philip, Dr | Director | 2014-04-01 | 2022-03-31 |
| BARBER, Timothy Paul | Director | 2017-04-01 | 2020-03-31 |
| BARRETT, Judith Kathleen | Director | 2003-04-01 | 2006-03-31 |
| BARTRAM, Peter Alan | Director | — | 1993-06-20 |
| BEALE, Crispin John | Director | 2006-04-01 | 2023-03-31 |
| BECK, Jennifer Anne Elizabeth | Director | 1997-04-01 | 2005-03-31 |
| BELL, Nicola Jane | Director | 2004-04-01 | 2013-03-31 |
| BEVERLY, Donald | Director | 1998-04-27 | 2003-03-31 |
| BIRN, Robin | Director | — | 1998-03-23 |
| BLACKALL, Susan Elizabeth, Dr | Director | 2006-04-01 | 2012-03-31 |
| BLYTHE, Ian | Director | — | 1992-03-31 |
| BODDY, Clive Roland Peter | Director | 1998-04-27 | 2000-03-31 |
| BRACE, Ian Spencer | Director | 2002-04-01 | 2008-03-31 |
| BROOKER, Susan Elizabeth | Director | 2008-04-01 | 2011-03-31 |
| BURROWS, Simon John | Director | 1995-04-01 | 2002-03-31 |
| BYATT, Roger Duncan | Director | 1998-04-27 | 2002-05-14 |
| CARY, Martin David | Director | 2016-04-01 | 2018-11-13 |
| CLAYTON, Diana Mercy | Director | — | 1998-03-23 |
| CONWAY, Steffen Joachim | Director | 1992-04-01 | 1995-06-20 |
| COOKE, Michael | Director | — | 1993-03-31 |
| DAWN, Kathryn Modestina | Director | 1994-05-01 | 1995-03-31 |
| DRURY, Richard William | Director | 2015-04-01 | 2018-03-31 |
| EARLE, Babita | Director | 2020-04-01 | 2023-03-31 |
| EDWARDS, Louise Joanne | Director | 2004-04-01 | 2007-03-31 |
| ELLIS, Stephen James | Director | — | 1993-03-31 |
| ELLWOOD, Richard James | Director | 2014-04-01 | 2020-03-31 |
| ENDERSBY, James William Rowse | Director | 2023-04-01 | 2026-03-31 |
| FORD HUTCHINSON, Sally Mary Ann | Director | 1996-04-01 | 2003-03-31 |
| FRANCE, Ruth Christine | Director | 2011-04-01 | 2020-03-31 |
| FULLER, Christina Cochrane | Director | 2012-04-01 | 2018-03-31 |
| GARCIA, Sara Carol | Director | 1997-04-01 | 1997-07-01 |
| GERVAIS, Marie-Claude Valerie, Dr | Director | 2022-04-01 | 2025-03-31 |
| GILBERT-HANSOM, Josephine Clair | Director | 2023-04-01 | 2026-03-31 |
| GOOSEY, Richard William | Director | 1994-04-01 | 1997-03-31 |
| GORDON, Wendy Judith | Director | 1992-04-01 | 1993-03-31 |
| GOUDGE, Peter Harry | Director | 1993-04-01 | 1996-03-29 |
| GOUDGE, Peter Harry | Director | 1993-04-01 | 1994-03-31 |
| GUTMANN, Justin Nicholas | Director | 1996-04-01 | 2001-03-31 |
| HALL, Charles Jonathan | Director | 2022-07-26 | 2025-03-31 |
| HANBY, Terence Christopher | Director | 2001-04-30 | 2004-03-31 |
| HAYTER, Caroline Joanna | Director | 2018-04-01 | 2021-03-31 |
| HENSHALL, Linda Rosemary | Director | 1996-04-01 | 2005-03-31 |
| HORTON, Mark Edward Philip Milner | Director | 2003-05-12 | 2005-08-31 |
| JACK, Fiona Mary | Director | 2011-04-01 | 2014-03-31 |
| JACKLING, Peter | Director | 1992-04-01 | 1998-03-23 |
| JACKSON, Vanella Jane | Director | 2008-04-01 | 2012-03-31 |
| JEFFERIES, Sinead Maire | Director | 2020-04-01 | 2024-03-31 |
| KEEN, Anthony Frederick | Director | 2001-04-30 | 2007-03-31 |
| KHAN, Parves Koli, Dr | Director | 2022-04-01 | 2022-07-19 |
| KHAN, Raz | Director | 2004-04-01 | 2016-03-31 |
| LANGER, Barbara Marion | Director | 2011-04-01 | 2014-03-31 |
| LAYBOURNE, Peter Harding | Director | 1999-04-26 | 2002-03-31 |
| LEATHWOOD, Alistair Robert | Director | 2011-04-01 | 2011-09-02 |
| LEHMAN, Carole Anne | Director | 2005-04-01 | 2008-03-31 |
| LIDINGTON, Simon Lance | Director | 2004-04-01 | 2008-03-31 |
| LLOYD, Rowland | Director | 2001-04-30 | 2010-03-31 |
| LYONS, Tara Mary | Director | 2007-04-01 | 2010-03-31 |
| MACFARLANE, Phyllis Joan | Director | 2016-04-01 | 2020-04-01 |
| MACFARLANE, Phyllis Joan | Director | 2012-04-01 | 2014-03-31 |
| MARTIN, Derek Charles | Director | 1997-04-01 | 1999-03-31 |
| MILLER, Sharon Gail | Director | 1992-04-01 | 1994-02-21 |
| MOLLOY, Christopher Patrick | Director | 2011-04-01 | 2014-03-31 |
| MOUNCEY, Peter | Director | — | 1993-06-20 |
| NELSON, Elizabeth Hawkins, Dr | Director | 2012-04-01 | 2018-03-31 |
| NORTH, Nicholas Machin | Director | 2018-10-04 | 2024-03-31 |
| NORTH, Nicholas Machin | Director | 2015-04-01 | 2018-03-31 |
| PARKER, Stephen John | Director | 1993-04-01 | 1995-06-20 |
| PATTERSON, Cecilia | Director | 2021-04-01 | 2021-12-14 |
| PERRY, Jennifer Louise | Director | 2020-04-01 | 2023-03-31 |
| PHILLIPS, Adam Ivor Cargill | Director | — | 1993-05-01 |
| POTTER, Jack | Director | — | 1993-03-31 |
| PRESTON, Deborah Claire | Director | 2013-04-01 | 2015-01-01 |
| REYNOLDS, Joy Rosemary | Director | 2000-04-01 | 2002-03-31 |
| REYNOLDS, Joy Rosemary | Director | — | 1996-03-29 |
| RICHARDS, Martyn | Director | 1995-04-01 | 2001-03-31 |
| RIGG, Ian Malcolm | Director | 1995-04-01 | 1998-03-23 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 360 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-07 | AP01 | officers | Appoint person director company with name date | |
| 2026-04-07 | AP01 | officers | Appoint person director company with name date | |
| 2026-04-07 | AP01 | officers | Appoint person director company with name date | |
| 2026-04-07 | AP01 | officers | Appoint person director company with name date | |
| 2026-04-07 | TM01 | officers | Termination director company with name termination date | |
| 2026-04-07 | TM01 | officers | Termination director company with name termination date | |
| 2026-04-07 | TM01 | officers | Termination director company with name termination date | |
| 2026-04-07 | TM01 | officers | Termination director company with name termination date | |
| 2026-01-07 | MA | incorporation | Memorandum articles | |
| 2025-12-27 | RESOLUTIONS | resolution | Resolution | |
| 2025-10-01 | AA | accounts | Accounts with accounts type full | |
| 2025-06-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-04-02 | AP01 | officers | Appoint person director company with name date | |
| 2025-04-02 | AP01 | officers | Appoint person director company with name date | |
| 2025-04-02 | AP01 | officers | Appoint person director company with name date | |
| 2025-04-02 | AP01 | officers | Appoint person director company with name date | |
| 2025-04-02 | TM01 | officers | Termination director company with name termination date | |
| 2025-04-02 | TM01 | officers | Termination director company with name termination date | |
| 2024-10-31 | AA | accounts | Accounts with accounts type full | |
| 2024-06-18 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 12
- Capital events
- 0
- Officers appointed
- 4
- Officers resigned
- 3
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-03-31 vs 2024-03-31
-
Turnover
+6.1%
£4,087,528 £4,336,967
highest in 3 filed years
-
Cash
+86.7%
£273,090 £509,734
-
Net assets
+1.9%
£6,090,287 £6,208,644
highest in 5 filed years
-
Employees
+2.6%
38 39
-
Operating profit
-43.2%
-£46,581 -£66,722
lowest in 3 filed years
-
Profit before tax
-33%
-£60,530 -£80,519
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers