CECIL MACDONALD & CO LIMITED

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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-08-07 (in 3mo)

Last made up 2025-07-24

Watchouts

None on the register

Cash

£7M

+166.1% vs 2023

Net assets

£9M

+15.7% vs 2023

Employees

-10.3% vs 2023

Profit before tax

£4M

+54.1% vs 2023

Net assets

6-year trend · vs Consumer Discretionary median

CECIL MACDONALD & CO LIMITED·Consumer Discretionary median · n=5592

Accounts

6-year trend · latest reflected 2024-12-31

Metric	2019-12-31	2020-12-31	2021-12-31	2022-12-31	2023-12-31	2024-12-31
Turnover	—	—	—	—	£65,556,771	£81,330,785
Operating profit	—	—	—	—	£2,433,370	£3,670,259
Profit before tax	—	—	—	—	£2,559,044	£3,942,520
Net profit	—	—	—	—	£1,849,831	£3,037,250
Cash	—	—	—	—	£2,596,790	£6,910,132
Total assets less current liabilities	—	—	—	—	£8,225,677	£9,408,080
Net assets	—	—	—	—	£7,992,681	£9,243,674
Equity	£4,497,030	£4,052,064	£4,354,196	£5,337,458	£7,992,681	£9,243,674
Average employees	—	—	—	—	39	35
Wages	—	—	—	—	£2,324,169	£2,294,483

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio	2019-12-31	2020-12-31	2021-12-31	2022-12-31	2023-12-31	2024-12-31
Operating margin	—	—	—	—	3.7%	4.5%
Net margin	—	—	—	—	2.8%	3.7%
Return on capital employed	—	—	—	—	29.6%	39.0%
Current ratio	—	—	—	—	1.76x	1.79x
Interest cover	—	—	—	—	1023.28x	1851.80x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis: FRS 102
Reporting scope: Consolidated group
Auditor: Brewers Chartered Accountants
Audit opinion: Unqualified (clean)
Going concern: Affirmed
“The financial statements have been prepared on a going concern basis; the Directors have considered the basis of accounting in light of the strength of the Group Balance Sheet and consider that the adoption of the going concern principle is still appropriate.”

Group structure

CECIL MACDONALD & CO LIMITED · parent
1. Ambassadors Choice Limited 100% · UK · Supply of goods in the tax-free sector
2. D F Warehouses Limited 100% · UK · Warehousing for group & 3rd party companies.
3. CMD Hotels & Catering Limited 100% · UK · Management of a hotel.

Significant events

“We successfully completed the planned move to a new Head Office and distribution facility close to Gatwick Airport, giving us capacity for further growth whilst working in a modern, efficient environment for our directors, management and staff.”
“During the year the group sold the properties and trade from which CMD Hotels & Catering operated, following a board decision to focus on core activities.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

3 active · 8 resigned

Name	Role	Appointed	Born	Nationality
GOULD, Deborah	Secretary	1998-10-28	—	British
SANKEY, Gordon Ian	Director	1994-12-09	Aug 1959	British
WESCOTT, Stephen Robert	Director	—	Jul 1959	British

Show 8 resigned officers

Name	Role	Appointed	Resigned
HUTTY, Helen Easton	Secretary	—	1998-04-09
SANKEY, Gordon Ian	Secretary	1998-04-09	1998-10-28
HUTTY, Helen Easton	Director	—	1998-04-09
KINGTON, Tim Mark	Director	2011-09-01	2020-06-30
SAMPSON, Richard Alexander	Director	2011-09-01	2014-12-31
SANKEY, Barbara Violet	Director	—	1994-12-09
SANKEY, John Ernest	Director	—	2018-02-09
SMART, Barry Howard	Director	2018-02-09	2020-03-31

Ownership

Persons with significant control

Name	Kind	Nature of control	Notified	Status
Mr Stephen Robert Wescott	Individual	Shares 25–50%, Voting 25–50%	2023-01-31	Active
Mr Barry Howard Smart	Individual	ownership-of-shares-50-to-75-percent-as-trust	2018-02-09	Ceased 2023-01-31
Mr Gordon Ian Sankey	Individual	ownership-of-shares-50-to-75-percent-as-trust	2018-02-09	Active
Mr John Ernest Sankey	Individual	Shares 50–75%	2016-07-01	Ceased 2018-02-09

Filing timeline

Last 20 of 145 total filings

Date	Type	Category	Description
2025-09-24	AA	accounts	Accounts with accounts type group	PDF
2025-07-28	CS01	confirmation-statement	Confirmation statement with no updates	PDF
2024-10-10	CS01	confirmation-statement	Confirmation statement with updates	PDF
2024-09-16	AA	accounts	Accounts with accounts type group	PDF
2024-05-07	MR04	mortgage	Mortgage satisfy charge full	PDF
2024-03-14	AD01	address	Change registered office address company with date old address new address	PDF
2023-10-17	CS01	confirmation-statement	Confirmation statement with updates	PDF
2023-08-10	AA	accounts	Accounts with accounts type group	PDF
2023-03-07	PSC01	persons-with-significant-control	Notification of a person with significant control	PDF
2023-03-06	PSC04	persons-with-significant-control	Change to a person with significant control	PDF
2023-03-06	PSC07	persons-with-significant-control	Cessation of a person with significant control	PDF
2023-03-02	SH06	capital	Capital cancellation shares
2023-02-14	SH03	capital	Capital return purchase own shares
2022-10-10	CS01	confirmation-statement	Confirmation statement with no updates	PDF
2022-09-28	AA	accounts	Accounts with accounts type group	PDF
2021-10-26	AAMD	accounts	Accounts amended with accounts type group
2021-10-18	CS01	confirmation-statement	Confirmation statement with no updates	PDF
2021-10-05	AA	accounts	Accounts with accounts type group
2021-02-08	AAMD	accounts	Accounts amended with accounts type group
2021-01-07	AA	accounts	Accounts with accounts type group

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings: 2
Capital events: 0
Officers appointed: 0
Officers resigned: 0

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Turnover

+24.1%

£65,556,771 £81,330,785
Cash

+166.1%

£2,596,790 £6,910,132
Net assets

+15.7%

£7,992,681 £9,243,674
Employees

-10.3%

39 35
Operating profit

+50.8%

£2,433,370 £3,670,259
Profit before tax

+54.1%

£2,559,044 £3,942,520
Wages

-1.3%

£2,324,169 £2,294,483

Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers

Official Companies House page